National Dental Startup Uses MNTN Matched To Lower Acquisition Costs by 60%

A national startup is disrupting the dental industry by offering its customers state-of-the-art studios, transparent pricing, and a versatile app that makes it easy for patients to keep up with their self care. As an emerging player in dental hospitality with venture-backed growth goals, the startup’s marketers needed to answer a familiar question: how can we identify and discover consumers who will actually take action after watching our TV commercials?

Given their growth goals, the team knew they couldn’t afford to waste any impressions, and traditional TV audience targeting simply wasn’t cutting it. That’s why the brand turned to MNTN Matched. Our proprietary technology allowed them to focus their entire investment on their ideal audience and match directly with the consumers who were most likely to love and explore their innovative new approach to dental care. With MNTN Matched, the brand increased their site traffic by 9x and cut their cost per acquisition by 60%.

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MNTN Matched has changed CTV advertising for us. We’re discovering and connecting with customers who are highly likely to convert, and the results have been stellar. We’re generating 9x more site traffic and our cost per acquisition is 60% lower than it was using traditional CTV audience targeting. With MNTN Matched, CTV has become a true growth engine for our business.”

Performance Marketing Lead, Dental Startup

Higher Visit Rate

Higher Conversion Rate

Lower Cost Per Acquisition

Objective

Increase Site Traffic and New Customer Acquisition

The dental startup wanted to increase site traffic and book more appointments with Connected TV (CTV). High growth goals left them no room to waste impressions, and traditional TV audience targeting was simply too broad to get them where they needed to be.

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By refreshing their Performance TV creatives in the weeks leading up to Mother’s Day, Reeds Jewelers showcased how brands can effectively use MNTN Performance TV to take advantage of seasonality and drive better results for their evergreen efforts.

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MNTN

It’s rare when you see an ad tech brand feature itself in a case study. Is that because it can come off a little self-aggrandizing? Maybe. But this story perfectly illustrates why Performance TV is an effective piece of B2B marketers’ media strategy (and also, it’s just too good not to share). So, we’re going to do it anyway. This leading Connected TV ad tech firm (that’s us) was looking to reach a B2B audience and drive qualified users to our site. We leveraged two of the most effective means of capturing prospects’ attention available to advertisers today: Performance TV, and the star power of our Chief Creative Officer, Ryan Reynolds. Turns out, one is far more effective than the other.

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MNTN is the future of TV and direct-response advertising.

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