Princess Polly was looking for a way to maximize their ad spend during the 2021 holiday season. They were seeing diminishing returns from other performance channels thanks to the evolving data landscape. Connected TV, specifically MNTN’s Performance TV, offered an opportunity to share their message and accurately reach their various targets across the sales funnel and align with their holiday goals.
“Since partnering with MNTN, CTV has become our fastest-growing channel. The platform allows us to serve high-quality video campaigns and explore a new database of valuable audience segments. The functionality of the dashboard provides a seamless experience and allows us to pull powerful insights, which we have utilized to increase performance across future CTV campaigns.”
Global Performance Director, Princess Polly
Higher ROAS Than Target
Princess Polly was looking for an advertising solution that could keep up with their high-paced holiday plans. They wanted to reach their target audience on Connected TV and accurately measure the results of their efforts. MNTN Performance TV allowed them to message the full sales funnel with their evolving holiday offers and see a remarkable return on ad spend across campaigns that outperformed their goal.
Performance TV helped Princess Polly to easily activate multiple CTV campaigns, including prospecting, retargeting, and CRM audience matching, to reach the full sales funnel. Thanks to Performance TV’s automatic optimizations, it was a breeze for Princess Polly to manage multiple concurrent campaigns.
Prospecting was essential for the busy holiday period so that Princess Polly could reach their target audience and grow a retargeting pool ahead of the shopping season. With Performance TV’s integration with the Oracle Data Cloud, they had access to one of the largest audience pools–over 120mm+ households, to drive scalable performance. This huge scale allowed them to bring scores of new users into the funnel to increase performance across other channels like retargeting.
As the holidays approached, Princess Polly launched a Performance TV retargeting campaign. This allowed them to tap into their growing retargeting pool and encourage website visitors to revisit the site and make a purchase, capitalizing on the increased website traffic during a key shopping window.
After the holiday rush, they were able to use Performance TV to upload their CRM data for another push around Black Friday and Cyber Monday. They reengaged their various high-value audiences, from loyal shoppers to rewards members, encouraging additional purchases and increasing their return on ad spend.
Performance TV’s interface made it simple to create, manage and measure multiple campaign types. Princess Polly was able to easily set up and adjust their campaigns during one of the busy times of year for their marketing team.
With Performance TV’s customizable reporting dashboard, Princess Polly was able to measure real-time results. They were able to optimize and report on return on ad spend across all three campaigns: prospecting, retargeting, and CRM. Plus they were able to easily pull their campaign data into Google Analytics to measure the impact of Performance TV alongside their other ad channels during a key season.
This transparent view into their performance allowed them to track a return on ad spend that exceeded their goal by 305%, making it a very merry holiday season.
Related Case Studies
Campspot, a premier travel booking site for campgrounds, RV resorts, glamping and more, was faced with the challenge of building brand awareness in the lead up to the peak summer campaign season. They were also being held to performance goals from a ROAS perspective, and weren’t seeing the lift that they expected on other channels. The brand was open to different inroads to tapping into their ideal audience, and partnered with MNTN Performance TV as a new and measurable way to get their ads in front of fresh eyes.
Northline Express was looking for a net-new performance channel that could drive conversions at scale while matching the efficiency of their existing retargeting efforts. They turned to Performance TV to launch a CTV retargeting campaign that would not only maximize their return on ad spend, but allow them to deliver TV ads that left an impression on their audience.
The marketing team at DECKED spent time building detailed personas for two key audiences — Truck Owners & Enthusiasts, and Construction Workers & Contractors. Once each audience’s set of affinities, purchase histories, and behaviors were defined, they set out to run an A/B test designed to discover which audience would visit their site and convert after watching their CTV ads. The brand turned to MNTN Performance TV to effectively build and test both of their detailed audiences — allowing them to focus their efforts on learning effectively and driving results.
Rumpl was looking for an ad solution to help drive new customer acquisition and wanted to test Connected TV as a high-impact channel. With Performance TV, the results far exceeded their expectations and Rumpl decided to deepen their relationship with MNTN and opt into the Creative-as-a-Subscription opportunity.
Email and SMS Marketing
This leading email and SMS marketing platform was looking for a way to increase site traffic, with the ultimate goal of parlaying the increase in qualified visitors into more demos. They turned to MNTN Performance TV to help them reach the right audience, and motivate those viewers to visit and convert.
Plenty of Fish
This leading dating app wanted to add a new performance channel that could generate direct-response results in line with their paid search and social efforts. They turned to MNTN to drive measurable performance, while also delivering higher-level brand awareness and perception messaging via television.
It’s rare when you see an ad tech brand feature itself in a case study. Is that because it can come off a little self-aggrandizing? Maybe. But this story perfectly illustrates why Performance TV is an effective piece of B2B marketers’ media strategy (and also, it’s just too good not to share). So, we’re going to do it anyway. This leading Connected TV ad tech firm (that’s us) was looking to reach a B2B audience and drive qualified users to our site. We leveraged two of the most effective means of capturing prospects’ attention available to advertisers today: Performance TV, and the star power of our Chief Creative Officer, Ryan Reynolds. Turns out, one is far more effective than the other.
Lighting New York
MNTN Performance TV retargeting allowed them to elevate their campaign performance beyond what display-only retargeting could offer by serving viewers high-quality video ads on Connected TV, and also reaching those same viewers across web and mobile with dynamic display ads—all from a single campaign.
This accredited online university delivers high-quality, outcomes-oriented higher education to close the gap between opportunity and affordability, and is designed around the needs of students to give them the flexibility and freedom to study at their own pace. The institution had garnered a steady stream of traffic to their website and wanted to find a new way to drive more traffic, and ultimately more enrollments into their university programs.
Wine & Spirits
The holidays can be a hectic time, which is why this leading wine & spirits retailer wanted to raise awareness around their pick-up and delivery options during the busy festive season. They turned to Performance TV to reach the right audience, spread their message, and drive shoppers through the marketing funnel.
Looking to expand on their existing lower-funnel efforts, this leader in home supply added Performance TV Retargeting to their media mix. Leveraging all the targeting and measurement capabilities of display retargeting, combined with an HD ad format served on television, Performance TV delivered better results vs. display retargeting.
Auto Parts Retailer
This leading automotive aftermarket parts provider serves both professionals and do-it-yourselfers, and was looking for a new way to raise brand awareness and motivate customers to visit in-store or online. They turned to MNTN Performance TV to reach viewers in a place they hadn’t previously – on Connected TV.
Subscription Box Service
On a mission to revolutionize the entertainment industry by challenging conventional storytelling, this subscription service gives people the chance to solve a murder mystery using high-quality, hand crafted clues that are shipped right to their front door. They turned to Performance TV to help them drive conversions and increase revenue by reaching new users.
Tulalip Resort Casino
This Seattle-based resort and casino offers guests gaming, luxury accommodations, entertainment, fine dining, and more. They came to MNTN with the goal of expanding their reach and driving awareness among a key audience, and enjoyed immense success as they saw measurable increases in site traffic driven by Connected TV.
Learn how to better drive performance for your digital campaigns with this full-funnel solution.