This popular pet supplies retailer has advertised on traditional and Connected TV (CTV) for years. Having experienced success via these channels, the retailer wanted to see if they could augment their top-of-funnel TV efforts with a performance element. To achieve this goal, the retailer needed a solution that offered the speed, precision and flexibility of digital advertising channels like paid social and display. They also wanted a platform that could accurately measure which audiences had the highest engagement and converted the most. MNTN Performance TV provided the advertiser and their agency the software they needed to transform CTV into a scalable performance channel.
Popular Pet Supplies Retailer Adds MNTN to Advertising Mix, Exceeding All Performance Goals
↓
10.4X
ROAS
$1.09
Cost Per Visit
11.70%
Visit Rate
98%
Video Completion Rate
Objective
Reach New Customers by Expanding CTV Presence, While Gathering Key Audience Insights
While the pet supplies retailer is widely known, they wanted to continue reaching and converting new potential customers. To accomplish this, they needed a tool with comprehensive reporting that would rapidly track key performance indicators (KPIs) and deliver detailed audience insights, as opposed to taking days or even weeks. Additionally, the retailer was searching for intuitive software to automate campaign management, measurement and optimization. This would allow their teams to focus on more strategic work. Partnering with MNTN, they achieved all this and more.
Solutions
Related Case Studies
MNTN is the future of TV and direct-response advertising.
Learn how to better drive performance for your digital campaigns with this full-funnel solution.
Sign Up Now