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QuickFrame Makers Beat Tight Turnarounds To Deliver High Quality Video Assets for Colgate
Global oral care leader Colgate needed a fast-turnaround of high-quality video assets for a direct-to-consumer product that QuickFrame was able to accomplish in under 4 weeks.
The Goal
Colgate needed high-quality video assets for a direct-to-consumer product on a fast turnaround time — one month. They needed videos to promote the product onsite and via social channels, as well as inform post-purchase consumers on how to use it.
The Approach
QuickFrame connected with makers to produce these video assets. In under four weeks, they were able to generate 40+ assets for 3 social channels. QuickFrame also devised a plan in which creative was tested each week, and then the learnings from those tests determined the creative used in subsequent weeks.
The Results
QuickFrame beat the tight deadline, stayed within the limited budgets, and delivered across all the projects that Colgate needed for a successful product launch.
The Quickframe team is always a pleasure to work with. They jump into action immediately, and are dedicated to getting the content to be exactly what is needed. I also appreciate the speed and flexibility they provide - could not have hit deadlines without them!”
Jil Shah
Direct to Consumer Lead, Colgate
0+
assets (for 3 social channels)
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