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QuickFrame’s Approach to Video Production Helped adidas Scale TikTok Content
adidas leveraged QuickFrame’s maker network to produce TikTok-first content, identifying effective concepts, talents, and trends for various campaign goals.
The Goal
adidas first partnered with QuickFrame through TikTok’s Creative Exchange program, which quickly grew into a direct relationship specifically designed to help them continue to generate net-new video content at scale.
However, adidas had a broader goal than just creating TikTok ads — they wanted to generate measurable outcomes too, like driving retail store traffic and increased conversions. The brand’s overall goal is to share the diverse ways customers can find, purchase, and love adidas products today, and these results would help them get there.
The Approach
As one of TikTok’s first creative partners, QuickFrame has a track record of removing common video production obstacles that prevent brands from reaching their goals, like slow turnaround times. QuickFrame’s ability to streamline the production process was crucial in enabling adidas to work with various makers and production teams who could flesh out their ideas to communicate specific needs to the right audiences, helping them showcase the brand’s apparel in unique, authentic ways.
The Results
Overall, the partnership between QuickFrame and adidas has helped the brand achieve their campaign objectives, driving meaningful engagement and outcomes among key younger audiences. The campaign was so successful, the relationship is ongoing, with more projects in the future—underscoring the value of QuickFrame for businesses looking to unlock the full potential of TikTok, and other key video platforms.
QuickFrame has been a great partner to work with for both TikTok and adidas. The QF team works quickly to bring briefs to life, and never fails to accommodate feedback requests in a timely and accurate manner. Directionally, QuickFrame's assets perform well for adidas under multiple objectives like Traffic and Lead Gen.”
Alex Leisure
Asst. Manager, Display & Paid Social, adidas, adidas
0 Day
Turnaround Time
0%
Increase in CVR
0%
Increase in ROAS
Top 0%
of conversions for industry vertical on TikTok
0+
assets for 5 different campaign KPIs
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