The largest platform for technology professionals to advance their careers wanted to stay true to its name and continue to build and grow their business. They were looking to reach both their B2C and B2B audiences efficiently, with clear performance targets in mind–from CPV to CPA. Performance TV allowed them to easily manage their various initiatives, hit and exceed their performance goals, and dig into the details that matter with the easy-to-use reporting dashboard.
Recruiting & Career Platform Seeks Effective Connected TV Platform, Partners with MNTN to Drive a 62% Lower CPA
↓
62%
Lower Cost Per Acquisition than Target
2.4x
Increase in Conversion Rate
57%
Lower Cost Per View than Target
Objective
Launch Multiple Campaigns to Align with Their Various Audience Initiatives
The recruiting and career platform was looking to drive measurable results for both their B2C and B2B efforts. They turned to MNTN to accurately reach their multiple audiences to drive conversions while continuing to generate demand.
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