Speak to a CTV Expert

    Let’s talk! We’re eager to help you get started on Connected TV. First we need some basic info

    (Must be your work email address)

    Great - what's your title and where do you work?

    We recommend a starting budget of over $10,000 to generate optimal campaign performance.

    We need just a little more detail...

    Perfect - now tell us about your current situation

    We love agencies! What kind are you?

    Last but not least, what are you interested in?

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    That's all we need — we'll be in touch shortly.

    Reeds Jewelers

    Reeds Jewelers Brought Their Seasonal Offers to Performance TV, Increasing ROAS by 39% and Conversion Rates by 64%

    By refreshing their Performance TV creatives in the weeks leading up to Mother’s Day, Reeds Jewelers showcased how brands can effectively use MNTN Performance TV to take advantage of seasonality and drive better results for their evergreen efforts.

    “The ease at which we can update and test creative in MNTN is fantastic. It allows us to stay nimble across mediums and devices during peak holiday seasons.”

    Colby Raker
    Customer Marketing, Reeds Jewelers


    0%

    Lift in ROAS

    0%

    Lift in Conversion Rate

    Objective

    Drive Site Traffic and Sales

    Prior to the Mother’s Day season, Reeds Jewelers leveraged MNTN Performance TV to seamlessly activate an evergreen campaign that achieved their monthly performance goals with messaging that celebrated their 75th anniversary. 

    As Reeds Jewelers approached the holiday, though, the brand wanted to raise the bar and take full advantage of the moment to maximize sales. This meant complementing their 75th anniversary messaging with a timely Performance TV creative strategy that took advantage of this peak shopping holiday.


    Solutions

    Prospecting with a Performance-Optimized Mother’s Day Narrative

    Reeds Jewelers continued to use Performance TV prospecting to effectively target new audiences, drive them to visit their site, and convert—all while implementing a savvy new Mother’s Day messaging strategy in the weeks leading into the holiday.

    With MNTN, the brand was able to deliver a sequential narrative optimized to persuade shoppers to take immediate action. First, they served users a non-skippable Mother’s Day CTV ad while they were watching premium, blue chip TV networks to engage them with timely messaging, drive initial site visitation, and convert sales. Next—and only after the user viewed a Connected TV ad—the brand served users cross-device messaging that used the same creative elements of the video to remind them of active Mother’s Day offers (including sales, free shipping, and free returns). This immersive approach helped increase urgency and drive additional conversions with one seamless, consistent message. 

    As the campaigns progressed, Performance TV’s automated media buying technology optimized ad delivery, frequency, and bidding in real time to ensure every ad impression was served effectively to maximize results during this seasonal moment. 


    The Results

    Conversion Rates Increased by 64% and ROAS Increased by 39%

    By refreshing their Performance TV creatives to take advantage of seasonality, Reeds Jewelers increased their campaign’s conversion rates by 64% and their return on ad spend by 39% in the weeks leading up to Mother’s Day.

    With MNTN, Reeds Jewelers was able to not only capitalize on a timely opportunity, but keep their brand fresh in the eyes of consumers—helping them avoid creative fatigue and support their ongoing, year-round evergreen efforts.

    Related Case Studies

    DECKED

    The marketing team at DECKED spent time building detailed personas for two key audiences — Truck Owners & Enthusiasts, and Construction Workers & Contractors. Once each audience’s set of affinities, purchase histories, and behaviors were defined, they set out to run an A/B test designed to discover which audience would visit their site and convert after watching their CTV ads. The brand turned to MNTN Performance TV to effectively build and test both of their detailed audiences — allowing them to focus their efforts on learning effectively and driving results.

    Read More

    Rumpl

    Rumpl was looking for an ad solution to help drive new customer acquisition and wanted to test Connected TV as a high-impact channel. With Performance TV, the results far exceeded their expectations and Rumpl decided to deepen their relationship with MNTN and opt into the Creative-as-a-Subscription opportunity.

    Read More

    Watch Brand

    By specifically tailoring their creative and targeting strategies to align with Father’s Day, a major watch brand maximized the effectiveness of their MNTN Performance TV campaigns during an opportune seasonal moment.

    Read More

    Replacements

    Replacements turned to MNTN and Creative-as-a-Subscription to streamline creative production and deliver fresh, relevant messaging to increase site traffic and drive incremental revenue.

    Read More

    Crexi

    Crexi was looking to diversify their marketing channels and drive performance on a new medium. With MNTN Performance TV, they were able to activate on a previously unavailable screen to drive more qualified leads, all at a lower cost-per-acquisition than targeted.

    Read More

    Atlanta Hawks

    The Atlanta Hawks chose MNTN Performance TV because it would allow them to effectively target the right audiences with their narrative-driven, timely creative strategy and transform premium television into a revenue-driving channel. 

    Read More

    National Business Furniture

    By shifting their investment from display to MNTN Performance TV, National Business Furniture not only discovered their most effective performance channel—they improved the effectiveness of their entire marketing program.

    Read More

    Email and SMS Marketing

    This leading email and SMS marketing platform was looking for a way to increase site traffic, with the ultimate goal of parlaying the increase in qualified visitors into more demos. They turned to MNTN Performance TV to help them reach the right audience, and motivate those viewers to visit and convert.

    Read More

    Plenty of Fish

    This leading dating app wanted to add a new performance channel that could generate direct-response results in line with their paid search and social efforts. They turned to MNTN to drive measurable performance, while also delivering higher-level brand awareness and perception messaging via television.

    Read More

    MNTN

    It’s rare when you see an ad tech brand feature itself in a case study. Is that because it can come off a little self-aggrandizing? Maybe. But this story perfectly illustrates why Performance TV is an effective piece of B2B marketers’ media strategy (and also, it’s just too good not to share). So, we’re going to do it anyway.   This leading Connected TV ad tech firm (that’s us) was looking to reach a B2B audience and drive qualified users to our site. We leveraged two of the most effective means of capturing prospects’ attention available to advertisers today: Performance TV, and the star power of our Chief Creative Officer, Ryan Reynolds. Turns out, one is far more effective than the other. 

    Read More

    On-Demand Fitness Platform

    This leading gym and fitness brand developed CTV ad creative with user-generated content sourced from their social channels, then launched their Performance TV prospecting campaign to generate impressive new site traffic at an efficient cost per visit.

    Read More

    Dagne Dover

    As a company that prides itself on “making bags for humans getting the most out of life,” Dagne Dover needed campaign performance that would get the most out of their budget. They turned to Performance TV retargeting to drive direct-response conversions and revenue.

    Read More

    Lighting New York

    MNTN Performance TV retargeting allowed them to elevate their campaign performance beyond what display-only retargeting could offer by serving viewers high-quality video ads on Connected TV, and also reaching those same viewers across web and mobile with dynamic display ads—all from a single campaign.

    Read More

    Bicycle Retailer

    This leading premium pre-owned bike retailer expanded their digital advertising repertoire with MNTN Performance TV to drive measurable performance.

    Read More

    EyeBuyDirect

    EyeBuyDirect, the leading online retailer of fine and fashionable eyewear, drove consistent, strong traffic to their website to help fuel their lower funnel campaigns. The brand leveraged Connected TV in collaboration with MNTN Performance TV and Magnite to get the job done.

    Read More

    Education

    This accredited online university delivers high-quality, outcomes-oriented higher education to close the gap between opportunity and affordability, and is designed around the needs of students to give them the flexibility and freedom to study at their own pace. The institution had garnered a steady stream of traffic to their website and wanted to find a new way to drive more traffic, and ultimately more enrollments into their university programs.

    Read More

    TV Sports Network

    This leading sports network is the go-to destination for games, score, stats, news and more for all of Florida’s most beloved teams. Looking to increase viewership for their NBA lineup, they turned to Performance TV to get more hoops fans to tune in. 

    Read More

    Wine & Spirits

    The holidays can be a hectic time, which is why this leading wine & spirits retailer wanted to raise awareness around their pick-up and delivery options during the busy festive season. They turned to Performance TV to reach the right audience, spread their message, and drive shoppers through the marketing funnel.

    Read More

    Home Supplies

    Looking to expand on their existing lower-funnel efforts, this leader in home supply added Performance TV Retargeting to their media mix. Leveraging all the targeting and measurement capabilities of display retargeting, combined with an HD ad format served on television, Performance TV delivered better results vs. display retargeting.

    Read More

    Restaurant

    This brick and mortar restaurant has a cult following for their Chicago-style hot dogs. Looking to harness the power of direct response marketing and the reach of TV advertising, they turned to Performance TV to help them achieve measurable results.

    Read More

    Ecommerce Retailer

    This leading retailer builds innovative and award-winning performance products for all types of outdoor and work environments. They turned to MNTN Performance TV to drive measurable revenue both online and at key locations.

    Read More

    Auto Parts Retailer

    This leading automotive aftermarket parts provider serves both professionals and do-it-yourselfers, and was looking for a new way to raise brand awareness and motivate customers to visit in-store or online. They turned to MNTN Performance TV to reach viewers in a place they hadn’t previously – on Connected TV.

    Read More

    Luxury Hotel & Resort

    This leading hotel & resort provides unmatched luxury with an authentic leisure experience. They turned to MNTN Performance TV to raise awareness of their new resort and educate their audience on what their island paradise had to offer.

    Read More

    Subscription Box Service

    On a mission to revolutionize the entertainment industry by challenging conventional storytelling, this subscription service gives people the chance to solve a murder mystery using high-quality, hand crafted clues that are shipped right to their front door. They turned to Performance TV to help them drive conversions and increase revenue by reaching new users.

    Read More

    Gift Card Retailer

    This eCommerce retailer wanted to institute an awareness campaign for their Q4 product launch. They leveraged MNTN Performance TV to ensure their ads found consumers when and where they were watching.

    Read More

    Subscription Software

    This subscription based SAAS leader was struggling to efficiently introduce their new brand and pricing model to a mass audience. They leveraged MNTN Performance TV to ensure their ads found consumers when and where they were watching.

    Read More

    Travel Booking

    This travel booking site wanted to efficiently reach key demographics with highly-targeted TV creative. They decided to leverage MNTN Performance TV to ensure their ads found consumers when and where they were watching.

    Read More

    Mattress Retailer

    This leading mattress retailer wanted to tell a compelling story while capturing site traffic and conversions. They decided to leverage MNTN Performance TV, ensuring their ads found consumers when and where they were watching.

    Read More

    Tulalip Resort Casino

    This Seattle-based resort and casino offers guests gaming, luxury accommodations, entertainment, fine dining, and more. They came to MNTN with the goal of expanding their reach and driving awareness among a key audience, and enjoyed immense success as they saw measurable increases in site traffic driven by Connected TV.

    Read More

    Subscription Meal Service

    This leader in home food delivery provides certified organic meals to customers every week. Looking to expand their audience and reach new potential customers with existing video content, they turned to MNTN and Performance TV.

    Read More

    MNTN is the future of TV and direct-response advertising.

    Learn how to better drive performance for your digital campaigns with this full-funnel solution.

      This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.