Replacements turned to MNTN and Creative-as-a-Subscription to streamline creative production and deliver fresh, relevant messaging to increase site traffic and drive incremental revenue.
Replacements Leverages MNTN’s Creative-as-a-Subscription to Unlock Quarterly Creative Refreshes and Increase ROAS 240% Year Over Year
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Our internal team was really impressed with the quality of the deliverables and what has been produced. We’re excited about getting the raw formats to start testing content across other channels. This will help us learn about engagement with the new content. The Creative-as-a-Subscription service is providing us with high quality content that is specifically tailored for CTV and helps us compete with much larger competitors.
Dennis Neelam
Director of Business Analytics & Customer Insights, Replacements
0%
MoM ROAS Lift
After Combining Prospecting and Retargeting
0%
YoY Revenue Lift
Q4 '20 vs. Q4 '21
Objective
Refresh Relevant Creative to Increase Site Traffic and Incremental Revenue
Replacements, the world’s largest retailer of china, crystal and silverware was searching for a way to streamline their Connected TV creative process to ensure they consistently delivered a relevant message, and ultimately drive increased site traffic and revenue. This meant they needed two things—an efficient creative production process, and a performance-optimized ad platform.
MNTN’s Creative-as-a-Subscription and Performance TV were ideally suited for these objectives. With Creative-as-a-Subscription, or CaaS, the cost of creative production was bundled into Replacements’ performance spend, allowing them to focus their entire investment on driving results. It unlocked a steady stream of new ad creative on a quarterly basis, ensuring their message never suffered from ad fatigue, and was always relevant. Performance TV could then bring out those ads’ full potential, by delivering strong campaign results to help them achieve their performance goals.
Why Did Replacements Choose Creative-as-a-Subscription?
- Where they previously only had one evergreen creative (and only refreshed it for the holiday season), CaaS now allowed them to refresh their TV ads on a quarterly basis.
- The cost of making new TV commercials was too high. CaaS made it so they didn’t have to pay for their ads at all, and could instead invest their full budget into actual performance-driving media.
- Replacements now has the ability to test different ads for different audiences, so they can position themselves more strategically to both older and younger demographics.
Solutions
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