Rumpl launched with prospecting and retargeting CTV campaigns. With Performance TV, they were able to retarget website visitors on the TV screen and drive increased conversion rates. Plus, they were able to expand their overall audience and reach a net-new target that had yet to discover Rumpl.
They were able to quickly activate on the Performance TV platform in three simple steps. First, adding their video creative was as easy as drag-and-drop. Next, they selected their target audience. They created their prospecting audience by selecting from the thousands of audiences from the integrated Oracle Data cloud, as well as leveraging their own first-party data for their retargeting campaign. Finally, they set up their campaign goals and were ready for launch.
MNTN’s Living Room Quality guaranteed that Rumpl’s ads were shown on top-tier streaming services exclusively on television screens, ensuring that they were only paying for high-quality impressions. Plus, they could sit back and let Performance TV do the work–specifically, its automated media buying technology–which optimized the campaign thousands of times to ensure that Rumpl’s ad was being shown to those most likely to convert, thus driving a high return on ad spend.
As with any fast-moving business, changes are necessary. Performance TV’s user-friendly interface allowed them to make changes on the fly. Whether they were launching campaigns featuring new product launches, pausing live campaigns or making updates to the campaign parameters, they had the flexibility to achieve their evolving campaign needs.