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Rumpl Exceeds Return On Ad Spend, Expands Partnership with MNTN
Rumpl was looking for an ad solution to help drive new customer acquisition and wanted to test Connected TV as a high-impact channel. With Performance TV, the results far exceeded their expectations and Rumpl decided to deepen their relationship with MNTN and opt into the Creative-as-a-Subscription opportunity.
“We are so excited with how the shoot turned out and how well the team captured our brief. We can’t wait to get started on the next round and already have ideas on how we can target our next audience!”
Ashlee Anderson
Sr. Growth Marketing Manager, Rumpl
0x
Return on Ad Spend
0%
Higher ROAS Than Target
Objective
Reach Net-New Audiences and Acquire New Customers With Refreshed Seasonal Creatives
With their recent hyper-growth, Rumpl wanted to reach their audience on the living room screen, while also speaking to net-new customers. They were searching for a feasible way to promote their various product-driven initiatives, which focused on seasonal summer and winter collections.
Solutions
Performance TV Prospecting and Retargeting
Rumpl launched with prospecting and retargeting CTV campaigns. With Performance TV, they were able to retarget website visitors on the TV screen and drive increased conversion rates. Plus, they were able to expand their overall audience and reach a net-new target that had yet to discover Rumpl.
They were able to quickly activate on the Performance TV platform in three simple steps. First, adding their video creative was as easy as drag-and-drop. Next, they selected their target audience. They created their prospecting audience by selecting from the thousands of audiences from the integrated Oracle Data cloud, as well as leveraging their own first-party data for their retargeting campaign. Finally, they set up their campaign goals and were ready for launch.
MNTN’s Living Room Quality guaranteed that Rumpl’s ads were shown on top-tier streaming services exclusively on television screens, ensuring that they were only paying for high-quality impressions. Plus, they could sit back and let Performance TV do the work–specifically, its automated media buying technology–which optimized the campaign thousands of times to ensure that Rumpl’s ad was being shown to those most likely to convert, thus driving a high return on ad spend.
As with any fast-moving business, changes are necessary. Performance TV’s user-friendly interface allowed them to make changes on the fly. Whether they were launching campaigns featuring new product launches, pausing live campaigns or making updates to the campaign parameters, they had the flexibility to achieve their evolving campaign needs.
The Results
Higher Than Targeted Return on Ad Spend
Rumpl launched on Performance TV and was able to measure immediate results. Their return on ad spend exceeded their initial goals, driving conversions among their audience and net-new viewers.
After experiencing the impact of CTV advertising with MNTN, Rumpl decided to invest in a creative solution to match their product cadence. Creative-as-a-Subscription (CaaS) was a natural next step for Rumpl after seeing so much success on the MNTN platform. CaaS will allow Rumpl to bundle their already activated performance spend with creative to maximize their results on CTV. They will be able to pair the creative flexibility of Performance TV with quarterly-refreshed creative for a CTV advertising solution that matches the pace of their growing brand.
What’s Next with Creative-as-a-Subscription?
- Rumpl is growing quickly and launching new products all the time. CaaS will allow them to easily refresh their creative on a quarterly basis.
- With the incredible return Rumpl is seeing in CTV, they don’t need to divert any of that budget towards making new creatives. CaaS will allow them the opportunity to bundle their performance and creative spend.
- The refreshed creative has allowed Rumpl to test new target audiences in Q1 thanks to creative with specifically tailored messaging.
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