As an international brand for modern and aware consumers, J.LINDEBERG seamlessly bridges sport and fashion by combining sharp silhouettes with functional sportswear. Looking to expand their marketing strategy beyond traditional channels, they partnered with digital agency Maison MRKT to explore new ways to reach their ideal audiences. Together, they identified Connected TV (CTV) as an opportunity to showcase their premium products on the big screen. They turned to MNTN Performance TV to bring this vision to life.
Style, Meet CTV: J.LINDEBERG and Maison MRKT Exceed ROAS Goal by 9x With MNTN
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MNTN solved our need to increase brand exposure in a new way. The digital marketing strategies we were previously running were specific to smaller-screen devices, while MNTN allows us to display video content in our potential customer's living room, often to multiple viewers at once. The rich media, combined with the detailed targeting options, has given new life to ads that may otherwise not get as much attention on a small screen.
Amanda Johnson
Vice President, Maison MRKT
0x
Better Return on Ad Spend Than Goal
Objective
Engage With Audiences in a New Way and Drive Powerful Performance Through Premium Video Advertising
J.LINDEBERG had already solidified its place as a leader in the luxury sportswear industry, but having never advertised on television, they were eager to increase their brand exposure even further by reaching customers on the biggest screens in the house. As a lifestyle brand catering to multiple distinct athletic audiences — golf, tennis, ski, and more — they needed an advertising solution that would allow them to deliver tailored messaging to these specific customer groups. They also wanted to use the high-quality video assets they already had to reach these varied intended audiences — all of this while ensuring a strong return on ad spend (ROAS). With MNTN to guide their first foray into CTV, they were able to achieve these goals and more by combining the impact of TV advertising with the precision of digital marketing.
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