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Subscription-Based SAAS Brand Drives 2X Higher ROAS vs. Retargeting With MNTN Performance TV
This subscription based SAAS leader was struggling to efficiently introduce their new brand and pricing model to a mass audience. They leveraged MNTN Performance TV to ensure their ads found consumers when and where they were watching.
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Drive Site Traffic & Conversions
Looking to reach users who had shown interest in learning a new language, this leader in subscription language-education software turned to MNTN. MNTN Performance TV was the ideal solution thanks to its ability to pinpoint users with advanced targeting capabilities, as well as its precise reporting to help measure success.
Solutions
MNTN Performance TV
The first step was to target an audience which had purchased similar products within the past 180 days. Geo-specific targeting and network enhancements were incorporated into the campaign’s targeting methodology, and optimized for maximum effectiveness. All previous site visitors from the past 12 months were then excluded to ensure the campaign would only reach a new audience. The campaign was then served across major, high-quality network CTV apps such as The History Channel, Discover, TLC, and NBC Sports.
The campaign then took advantage of Performance TV’s proprietary Audience Extension, which served display ads to users who had seen the Connected TV ad. This ensured the brand’s message was kept top-of-mind, consistent, and compelling across multiple channels and devices.
The Results
Fluent in Performance
The language software brand saw strong results thanks to MNTN Performance TV. The campaign drove a 2X ROAS, while reaching over 932,000 viewers. Those viewers generated 9,850 site visits and over 960,000 total page views. That translates to a 0.47% visit rate, and 97% completion rate.
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