Subscription-Based SAAS Brand Drives 2X Higher ROAS vs. Retargeting With MNTN Performance TV

Looking to reach users who had shown interest in learning a new language, this leader in subscription language-education software turned to MNTN. MNTN Performance TV was the ideal solution thanks to its ability to pinpoint users with advanced targeting capabilities, as well as its precise reporting to help measure success.

The first step was to target an audience which had purchased similar products within the past 180 days. Geo-specific targeting and network enhancements were incorporated into the campaign’s targeting methodology, and optimized for maximum effectiveness. All previous site visitors from the past 12 months were then excluded to ensure the campaign would only reach a new audience. The campaign was then served across major, high-quality network CTV apps such as The History Channel, Discover, TLC, and NBC Sports.

The campaign then took advantage of Performance TV’s proprietary Audience Extension, which served display ads to users who had seen the Connected TV ad. This ensured the brand’s message was kept top-of-mind, consistent, and compelling across multiple channels and devices.

The language software brand saw strong results thanks to MNTN Performance TV. The campaign drove a 2X ROAS, while reaching over 932,000 viewers. Those viewers generated 9,850 site visits and over 960,000 total page views. That translates to a 0.47% visit rate, and 97% completion rate.