The Atlanta Hawks chose MNTN Performance TV because it would allow them to effectively target the right audiences with their narrative-driven, timely creative strategy and transform premium television into a revenue-driving channel.
The Atlanta Hawks Drove 7X ROAS and 24%+ Site Visit Rate by Bringing Timely Creative Strategy to MNTN Performance TV
↓
“
As our advertising strategy continues to evolve in the digital landscape, onboarding MNTN was an easy decision. Outside of its strong digital prospecting and retargeting capabilities, the in-depth tracking dashboard helped us quantify results–leading to better strategy decisions and a 7x ROAS.
Kate Lanier
Sr. Marketing Manager, Atlanta Hawks
0X
ROAS
0%
Site Visit Rate
Objective
Drive Qualified Site Traffic & Ticket Sales
The NBA’s own Atlanta Hawks were searching for a better way to drive ticket sales with Connected TV. This meant finding a CTV platform that optimized campaigns to generate conversions, not just broad reach — all while delivering ads exclusively on premium, blue chip TV networks.
It also meant finding a platform that would empower the team to effectively activate their sequential creative strategy. The Hawks had developed two narrative-driven commercials, along with follow-up messaging that featured timely CTAs, such as a “buy now” ad for an upcoming game against the Cleveland Cavaliers on a specific date. Each follow-up message was templatized, so the team could update the dates and opponents featured in the ad based on the team’s schedule.
MNTN Performance TV was the ideal platform to achieve the team’s goals, thanks to its ability to serve ads on top-tier networks, target sports-loving & live-event-going audiences in Georgia, bring the Hawks’ sequential-messaging strategies to life, and optimize for their ticket sales goals—all with the ability to measure the entire customer journey with unmatched, patent-pending accuracy.
Solutions
Related Case Studies
Style, Meet CTV: J.LINDEBERG and Maison MRKT Exceed ROAS Goal by 9x With MNTN
As an international brand for modern and aware consumers, J.LINDEBERG seamlessly bridges sport and fashion by combining sharp silhouettes with functional sportswear. Looking to expand...
The Perfect Performance Prescription: Jase Medical Increases ROAS by 47% With MNTN
Founded with the belief that everyone should have access to life-saving antibiotics, Jase Medical provides customizable medical kits containing physician-recommended medications for emergencies. As a...
Venus Et Fleur’s CTV Performance Blooms With MNTN Matched
Venus et Fleur is a luxury floral design company that specializes in long-lasting, customizable arrangements. With the marketing landscape shifting, they went looking for channels...
DonorsChoose and M+R Outperform ROAS Goal by 12x With MNTN Performance TV
DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on...
Postman Breaks Out of the B2B Marketing Bubble, Finding Success on CTV with MNTN
Postman is a leading API development platform. One of their primary goals is to simplify each step of the API lifecycle and streamline collaboration so...
GoMacro and Cuker Produce Sustainable CTV Performance with MNTN
Founded in 2004, GoMacro is a mother-daughter owned, mission-led business that makes vegan and organic protein bars. In the crowded and competitive natural food space,...
Ad Agency AdParlor Saves The Day For Client’s Rebrand Campaign With MNTN
Like any good hero’s journey, this story starts with a challenge — and a longstanding health and beauty brand had a big one. The brand...
woom Zooms to Peak Connected TV Performance With MNTN
Founded by two dads in a garage in Vienna, Austria in 2013, woom creates kids’ bikes perfectly designed for their proportions and riding behaviors. After...
MNTN is the future of TV and direct-response advertising.
Learn how to better drive performance for your digital campaigns with this full-funnel solution.
Sign Up Now