The Perfect Performance Prescription: Jase Medical Increases ROAS by 47% With MNTN

Founded with the belief that everyone should have access to life-saving antibiotics, Jase Medical provides customizable medical kits containing physician-recommended medications for emergencies. As a small business with significant growth potential, they needed an advertising solution that could effectively communicate their unique offerings. They’d considered investing in traditional linear television advertising, but were put off by the rigid contracts and high price tags.

Connected TV (CTV) emerged as the perfect alternative — offering the impact of traditional TV with performance capabilities of other digital channels like Meta and Google — and MNTN was the perfect partner to help them in their efforts. MNTN Performance TV gave Jase the flexibility, precision audience targeting, and comprehensive measurement they needed to stand out in a challenging marketplace.

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MNTN allowed us to enter the streaming TV space without major commitments or high budgets, and drive measurable growth through our advertising efforts.

John Thuet
Chief Marketing Officer, Jase Medical

MoM Increase in Visit Rate July–Aug. 2024

MoM Increase in ROAS July–Aug. 2024

MoM Increase in Conversion Rate July–Aug. 2024

Higher ROAS Than Goal Thanksgiving–Cyber Monday 2024

Objective

Reach High-Intent Customers To Drive Measurable Growth

Jase’s lean marketing team wanted to convey the brand’s distinctive value proposition to high-intent audiences, while maximizing their limited resources. With return on advertising spend (ROAS) growth as their primary goal, the ability to accurately track campaign performance — both in-platform and via third-party measurement tools — was essential.

“We’re in a really good spot from a business standpoint — we’re not limited with our growth,” said John Thuet, CMO of Jase. “Because of this, all of the metrics that we care about come down to a return on ad spend. The challenge with this is tracking and ensuring that a platform isn’t claiming credit for sales that it shouldn’t. With MNTN we get analytics that are accurate, and I know I can trust the data.”

As newcomers to CTV advertising, they needed a solution that was easy to navigate, allowing them to launch and scale the channel without a steep learning curve. MNTN Performance TV with MNTN Matched™ proved to be the perfect balance of powerful features and a user-friendly interface.

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