Venus Et Fleur’s CTV Performance Blooms With MNTN Matched

Venus et Fleur is a luxury floral design company that specializes in long-lasting, customizable arrangements. With the marketing landscape shifting, they went looking for channels outside of the traditional media mix. They believed that video was the best way to tell their brand’s story and sought a powerful advertising solution that would allow them to clearly communicate their product offerings while driving meaningful business growth.

After experiencing success on Connected TV (CTV) with another provider, Venus et Fleur discovered MNTN’s innovative audience technology MNTN Matched™, which inspired them to switch to MNTN Performance TV. Between Performance TV and MNTN Matched, Venus et Fleur found high-intent audiences when it mattered most — during the highly-competitive Mother’s Day season.

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What drew us to MNTN was how their Matched audience technology used AI to make our lives easier. The transition into the CTV space can be overwhelming, but when we saw the MNTN interface, we were immediately sold — it was incredibly intuitive for our entire team, while delivering sophisticated targeting capabilities.

Sylvette Sein
Chief Marketing Officer, Venus et Fleur

Higher Return on Ad Spend Than Goal

Better Average Order Value Than Goal

Objective

Exceed Aggressive Performance Goals For Omni-Channel Business Growth

Venus et Fleur had ambitious goals for growth, new customer acquisition, and return on ad spend (ROAS). On top of this, as a luxury brand with e-commerce and brick-and-mortar business to grow, they needed a sophisticated advertising solution that could communicate their compelling brand story to their most valuable audiences. Performance TV with MNTN Matched proved to be just what Venus et Fleur was looking for, helping them exceed their aggressive performance goals and revealing valuable audience insights that other channels couldn’t provide.

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