National Dental Startup Uses MNTN Matched To Lower Acquisition Costs by 60%

A national startup is disrupting the dental industry by offering its customers state-of-the-art studios, transparent pricing, and a versatile app that makes it easy for patients to keep up with their self care. As an emerging player in dental hospitality with venture-backed growth goals, the startup’s marketers needed to answer a familiar question: how can we identify and discover consumers who will actually take action after watching our TV commercials? Given their growth goals, the team knew they couldn’t afford to waste any impressions, and traditional TV audience targeting simply wasn’t cutting it. That’s why the brand turned to MNTN Matched. Our proprietary technology allowed them to focus their entire investment on their ideal audience and match directly with the consumers who were most likely to love and explore their innovative new approach to dental care. With MNTN Matched, the brand increased their site traffic by 9x and cut their cost per acquisition by 60%.

CandleScience Burns Bright During Q4, Beating Their ROAS Goal by 918% With MNTN

CandleScience helps motivated creatives, DIYers, and entrepreneurs make candles, soaps, and scented creations. Their business has grown exponentially since opening in 2004. Ready to take their results to the next level, CandleScience was looking to add a new, highly efficient performance channel to their marketing mix. Due to its ability to reach niche audiences and its high level of measurability, Connected TV (CTV) proved to be the perfect fit for their needs. With a vital time for business coming up — Q4 and the winter holidays — they turned to MNTN Performance TV to increase new business through the end of 2023 and beyond.

Cosabella Cut Wasted Impressions and Doubled Their ROAS With MNTN Matched

Founded in 1983, Cosabella is a lingerie brand focused on empowering women to feel confident and comfortable in their own skin. Building upon over 40 years of success, their marketers faced a common challenge — how could they elevate the growth of a brand that’s already making a huge impact and generating considerable revenue? To accomplish this, the team realized they couldn’t afford any wasted impressions, and traditional TV audience targeting was too broad to drive their business to new heights. That’s why Cosabella turned to MNTN Matched. Our proprietary technology gave them the ability to go beyond traditional targeting and match directly with the consumers who were most likely to love their brand and take action after watching their commercials. The result? A significant boost in site traffic and over 2x higher return on ad spend (ROAS).