Basecamp

Your portal to news, insights, research, and more

MNTN’s Ryan Reynolds and Mark Douglas Share the Keys to Killer Marketing

This is a snippet of an article featured on Ad Age. Ryan Reynolds has always loved commercials. They’re a quick, impactful form of storytelling. And...
Read More

MNTN CEO Talks MNTN Matched and Evolution of TV Advertising

MNTN CEO Mark Douglas spoke with Bloomberg, live from Cannes Lions, to discuss how TV advertising’s evolution is being supercharged by an enhanced ability to...
Read More

MNTN CEO Mark Douglas Discusses the Launch of New AI-Powered Audience Tech

The digital ad space is about to enter a new era. MNTN just launched a new platform that uses AI to match products with customers...
Read More

MNTN Resurfaces The First-Ever TV Ad, From 1941, To Launch ‘MNTN Matched’ Platform

This is a snippet of an article featured on Ad Age. Ryan Reynolds has always been an honorary ad nerd, and for his latest MNTN...
Read More

Watch MNTN’s Ryan Reynolds Explain Why Streaming TV Ads Are About To Get a Whole Lot Better

This is a snippet from an article featured on Fast Company. When MNTN (pronounced “Mountain”) acquired Ryan Reynolds’ creative ad shop Maximum Effort back in...
Read More

MNTN Introduces MNTN Matched: AI-Powered Precision Audience Targeting, Bringing 6x More Visits and 2x More Revenue Generated by TV Advertising

LOS ANGELES–MNTN, the Hardest Working Software in Television and a trailblazer in Performance TV advertising, today announced the launch of MNTN Matched, a groundbreaking platform...
Read More

Ryan Reynolds-Backed Firm MNTN Teams With David Lynch To Do a Super Bowl Commercial

A small business can’t usually afford a television commercial, much less a Super Bowl ad that costs $7 million for 30 seconds. But Ryan Reynolds...
Read More

MNTN CEO Weighs In on New Sports Streaming Partnership

On Tuesday afternoon, the media world was shaken by a massive joint venture. ESPN, Warner Bros. Discovery and Fox announced that they would be teaming up...
Read More

MNTN Selected for Ad Age Best Places To Work 2024

AUSTIN, Texas–(BUSINESS WIRE)–MNTN, the Hardest Working Software in Television™ and trailblazer in streaming TV advertising, today announced that it has been named one of the Ad...
Read More

Subscribe to our Email List

Keep up to date on the latest industry news and insights from MNTN.