MNTN Reports Strong First Earnings, Touts New AI Creative Tools
The MNTN Team | 1 Min Read
The following contains snippets of an article featured on Adweek.
Ahead of its first earnings call, MNTN saw a spike in stock price that took it to almost double the $16-per-share value it debuted at on May 21, dropping only slightly after yesterday’s earnings call.
While Douglas didn’t offer an explanation for the dip, he pointed to the overall positive trend of the company’s stock prices as evidence of investors’ confidence in MNTN’s proposition: to give small- and midsized businesses access to performance-based CTV advertising.
Douglas also claimed that the growth MNTN saw this quarter—85% uptick in active performance TV customers—is sustainable for the foreseeable future.
“There are just a significant number of small- [and] midsized businesses,” he told ADWEEK. “We’re bringing them into the TV realm, and the rate at which are doing that is accelerating—we think it’s actually sustainable for quite a while.”
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