Ancient Nutrition Rings in a Strong New Year With MNTN Performance TV and Creative-as-a-Subscription™

Ancient Nutrition is a whole food supplements company focused on making powerful superfoods accessible to everyone. In a very competitive industry, they needed a way to drive high-intent consumers — those with a strong likelihood of converting — to their website. Eager to try a new channel, Ancient Nutrition looked to Connected TV (CTV) and found the right advertising solution in MNTN Performance TV. At a pivotal seasonal moment when many consumers want products that support a healthy lifestyle — the end of Q4 and into Q1 — they relied on MNTN to ramp up their revenue. Then, in the new year, Ancient Nutrition turned to Creative-as-a-Subscription™ (CaaS) to gain professionally-produced TV ads at no additional cost and take advantage of an opportunity to reinvest some of their creative dollars back into hardworking media. Together, Performance TV and CaaS enabled them to scale and deliver significantly more revenue with the same marketing budget.

Talkspace Uses MNTN to Bring CTV Efforts In-House and Grow Usage for Online Therapy

Online and mobile therapy provider Talkspace wanted to elevate their advertising by employing Connected TV (CTV). They needed an advertising solution that would give them speed and flexibility, while avoiding some of the potential pitfalls of programmatic advertising, like fraud. Talkspace also was looking for a platform that would enable their in-house team to ramp up quickly, with more control over the ad creative development process, and access to faster data and deeper insights, all while achieving fully measurable performance outcomes. MNTN Performance TV paired with Creative-as-a-Subscription™ (CaaS) proved to be just what they were looking for.

Non-Profit Organization Produces 250% Higher Average Donations with MNTN’s Creative-as-a-Subscription™

This non-profit organization needed a way to drive donations and acquire new donors, while continually increasing brand recognition. Ready to try a new advertising channel, they turned to MNTN to help them venture into the Connected TV (CTV) space. With MNTN Performance TV, the non-profit was able to efficiently produce meaningful results. In fact, within months of launching their first campaign, they exceeded their cost per acquisition (CPA) by 32%. After running advertisements on CTV for two-plus years, the non-profit was ready to level up — they were consistently achieving their performance goals, but wanted to surpass them. MNTN’s Creative-as-a-Subscription™ (CaaS) proved to be the perfect solution.