On a mission to revolutionize the entertainment industry by challenging conventional storytelling, this subscription service gives people the chance to solve a murder mystery using high-quality, hand crafted clues that are shipped right to their front door. They turned to Performance TV to help them drive conversions and increase revenue by reaching new users.
“MNTN Performance TV has been invaluable to Hunt A Killer’s growth this year. Their reporting suite empowered us to make a strong case for ongoing programmatic TV buys, and their audience catalog has allowed us to get in front of customers that are difficult to reach on other channels.”
Senior Digital Marketing Manager, Hunt a Killer
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Hunt a Killer was seeing steady performance across their marketing efforts, but knew they could do more to drive new site traffic and grow their subscription business. They had previously run ads on linear TV, but realized they needed a solution that would let them target audiences that would be likely to convert, while easily and transparently track their ad performance metrics—something that traditional TV advertising couldn’t offer.
Hunt a Killer turned to Performance TV in order to drive revenue and site visits by reaching the exact users they knew would help them grow their subscription base. With Performance TV’s full integration with the Oracle Data Cloud, targeting viewers with an affinity for crime shows (like Law & Order and True Detective), seasonal audiences (Halloween lovers), and true-crime and mystery enthusiasts was as easy as clicking a few buttons in the Performance TV audience builder.
Once their campaign launched, Performance TV’s automated media buying optimized their campaign to tailor ad delivery, bidding, and frequency to ensure ads reached viewers likely to subscribe. Performance TV’s reporting capabilities then enabled them to track their ad performance with detailed direct-response metrics such as conversions and website visits, as well as cost per completed view and many more. This was made possible by MNTN’s Cross Device Verified Visits technology, which tracks any user visits to the advertiser’s site in a window of time defined by them. It tracked customers’ cross-device journey, from when they saw an ad on TV to when they visited the site and converted on another household device, to ensure proper credit was assigned. All this ensured Hunt a Killer knew exactly who saw their ads and what actions they took afterwards—giving them the full picture on their campaign’s impact.
Performance TV drove strong results for Hunt a Killer thanks to its ability to target high-intent audiences and optimize toward performance goals. The campaign achieved an impressive 5X ROAS, aided by a 3.31% site visit rate and a $0.84 cost per visit. Performance TV not only helped them reach the right audience, but also convinced those viewers that it was time to subscribe and start solving mysteries.
Related Case Studies
Lighting New York
MNTN Performance TV retargeting allowed them to elevate their campaign performance beyond what display-only retargeting could offer by serving viewers high-quality video ads on Connected TV, and also reaching those same viewers across web and mobile with dynamic display ads—all from a single campaign.
This accredited online university delivers high-quality, outcomes-oriented higher education to close the gap between opportunity and affordability, and is designed around the needs of students to give them the flexibility and freedom to study at their own pace. The institution had garnered a steady stream of traffic to their website and wanted to find a new way to drive more traffic, and ultimately more enrollments into their university programs.
ABC Fine Wine & Spirits
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Looking to expand on their existing lower-funnel efforts, this leader in home supply added Performance TV Retargeting to their media mix. Leveraging all the targeting and measurement capabilities of display retargeting, combined with an HD ad format served on television, Performance TV delivered better results vs. display retargeting.
Auto Parts Retailer
This leading automotive aftermarket parts provider serves both professionals and do-it-yourselfers, and was looking for a new way to raise brand awareness and motivate customers to visit in-store or online. They turned to MNTN Performance TV to reach viewers in a place they hadn’t previously – on Connected TV.
Tulalip Resort Casino
This Seattle-based resort and casino offers guests gaming, luxury accommodations, entertainment, fine dining, and more. They came to MNTN with the goal of expanding their reach and driving awareness among a key audience, and enjoyed immense success as they saw measurable increases in site traffic driven by Connected TV.
Learn how to better drive performance for your digital campaigns with this full-funnel solution.