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    Hunt a Killer

    Subscription Box “Hunt a Killer” Drives 5X ROAS and $0.84 Cost Per Visit with MNTN Performance TV

    On a mission to revolutionize the entertainment industry by challenging conventional storytelling, this subscription service gives people the chance to solve a murder mystery using high-quality, hand crafted clues that are shipped right to their front door. They turned to Performance TV to help them drive conversions and increase revenue by reaching new users.

    “MNTN Performance TV has been invaluable to Hunt A Killer’s growth this year. Their reporting suite empowered us to make a strong case for ongoing programmatic TV buys, and their audience catalog has allowed us to get in front of customers that are difficult to reach on other channels.”

    Ryan Sandrew
    Senior Digital Marketing Manager, Hunt a Killer


    0X

    ROAS

    $0

    Cost Per Visit

    0%

    Site Visit Rate

    $0

    Average Order Value

    Objective

    Increase Conversions & Drive Revenue

    Hunt a Killer was seeing steady performance across their marketing efforts, but knew they could do more to drive new site traffic and grow their subscription business. They had previously run ads on linear TV, but realized they needed a solution that would let them target audiences that would be likely to convert, while easily and transparently track their ad performance metrics—something that traditional TV advertising couldn’t offer.


    Solutions

    MNTN Performance TV

    Hunt a Killer turned to Performance TV in order to drive revenue and site visits by reaching the exact users they knew would help them grow their subscription base. With Performance TV’s full integration with the Oracle Data Cloud, targeting viewers with an affinity for crime shows (like Law & Order and True Detective), seasonal audiences (Halloween lovers), and true-crime and mystery enthusiasts was as easy as clicking a few buttons in the Performance TV audience builder.

    Once their campaign launched, Performance TV’s automated media buying optimized their campaign to tailor ad delivery, bidding, and frequency to ensure ads reached viewers likely to subscribe. Performance TV’s reporting capabilities then enabled them to track their ad performance with detailed direct-response metrics such as conversions and website visits, as well as cost per completed view and many more. This was made possible by MNTN’s Cross Device Verified Visits technology, which tracks any user visits to the advertiser’s site in a window of time defined by them. It tracked customers’ cross-device journey, from when they saw an ad on TV to when they visited the site and converted on another household device, to ensure proper credit was assigned. All this ensured Hunt a Killer knew exactly who saw their ads and what actions they took afterwards—giving them the full picture on their campaign’s impact.


    The Results

    Verdict: Strong Performance

    Performance TV drove strong results for Hunt a Killer thanks to its ability to target high-intent audiences and optimize toward performance goals. The campaign achieved an impressive 5X ROAS, aided by a 3.31% site visit rate and a $0.84 cost per visit. Performance TV not only helped them reach the right audience, but also convinced those viewers that it was time to subscribe and start solving mysteries.

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    MNTN is the future of TV and direct-response advertising.

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