The subscription service turned to Performance TV in order to drive revenue and site visits by reaching the exact users they knew would help them grow their subscription base. With Performance TV’s full integration with with LiveRamp and other trusted data providers, targeting viewers with an affinity for crime shows (like Law & Order and True Detective), seasonal audiences (Halloween lovers), and true-crime and mystery enthusiasts was as easy as clicking a few buttons in the Performance TV audience builder.
Once their Connected TV advertising campaign launched, Performance TV’s automated media buying optimized their campaign to tailor ad delivery, bidding, and frequency to ensure ads reached viewers likely to subscribe. Performance TV’s reporting capabilities then enabled them to track their ad performance with detailed direct-response metrics such as conversions and website visits, as well as cost per completed view and many more. This was made possible by MNTN’s Cross Device Verified Visits technology, which tracks any user visits to the advertiser’s site in a window of time defined by them. It tracked customers’ cross-device journey, from when they saw an ad on TV to when they visited the site and converted on another household device, to ensure proper credit was assigned. All this ensured they knew exactly who saw their ads and what actions they took afterwards—giving them the full picture on their campaign’s impact.