Building Buzz: How Bolt Used CTV to Create a Major Brand Moment

Presented by: Ad Age

Summary

What This Session Is About

The rise of Connected TV has made it an unignorable ad channel for marketers. But with its growing popularity comes added pressure for more TV and video ads. To rise to this challenge, brands must lock down creative production and distribution that prioritizes speed, quality, and performance. 

 

Join Meg Ciarallo, VP of Brand and Consumer Marketing at Bolt and Lexi Tierney, Sr. Director of Customer Success at MNTN as they walk you through launching culturally significant, performance driven ads that create major brand moments. Told through the lens of Bolt’s successful CTV campaigns, you’ll discover how bringing ad creative and media together can deliver memorable results.