Summary
What This Session Is About
Advertisers are at an inflection point. Every brand is increasing ad spend only to rely on the same channels and strategies as their competitors – and few are doing enough to stand out from the pack. The time has come to leave behind the outdated tactics of yesteryear and start aggressively utilizing Connected TV as a differentiating channel.
Join Ali Haeri, VP of Marketing at MNTN, as he shares strategies to reduce oversaturation of existing avenues like paid social and rely on CTV as a performance marketing channel. From data-driven targeting strategies to creative measurement and optimization, Ali will discuss CTV’s strengths and share industry insights on how you can use them to stand above the competition.
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