Why Rethinking Creative Costs is Reshaping TV Advertising

Presented by:


What This Session Is About

As record numbers of viewers make the move to Connected TV, more advertisers join them. That’s led to an increase in video creative needs—not only for established TV advertisers, but challenger brands looking to take the next step. Marketers are now tasked with producing enough video creative to meet demand, while still delivering a strong ROI.


Join Mark Douglas, CEO and President of MNTN, as he explains why bringing creative and media together helps streamline production, increase volume, and generate better returns. He’ll share first-hand insights from seeing this new approach to TV advertising in action, and how it’s changing the way these brands think about television.

Get the latest CTV news, straight to your inbox.

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

MNTN is the future of TV and direct-response advertising.

Learn how to better drive performance for your digital campaigns with this full-funnel solution.

Request Demo