Investing in Innovation: How to Update Your CTV Strategy for Tomorrow

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What This Session Is About

Connected TV has been a game-changer for advertising. Now we live in a world of targeted creative, cross-device measurement and omnichannel marketing…and what’s with the buzz about making CTV data contextually dynamic? The platform continues to evolve—and now it’s poised for another generational leap.

Join Marwan Soghaier, Chief Product Officer at MNTN, as he shares the next-level strategies marketers need to learn today to be successful tomorrow. From boosting engagement across other channels to optimizing creative strategy by device type, Marwan will showcase next-level strategies marketers need to be employing to uncover hidden opportunities and unlock CTV’s true potential.

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