Summary
What This Session Is About
Search has been a central pillar in marketing strategies for years. But as the landscape continues to change (hello algorithm shifts, goodbye cookies), it’s gotten harder and harder to deliver the same results marketers have come to expect from their paid search strategies. The natural next step for performance marketers who are looking for results — and the reporting to prove it — is Connected TV.
Join Eric Hatzenbuhler, Director of Performance Marketing at MNTN, to learn how Connected TV can get you the numbers you need to further your brand’s performance marketing strategy.
After this session, you’ll be able to:
- Apply tips for adapting your search strategies to CTV
- Find a reliable attribution model that works for you
- Leverage CTV to amplify results on channels you’re already using
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