Bridging the Gap Between Brand and Performance


What This Session Is About

Most modern marketers will agree that brand and performance are equally critical to driving sustainable company growth, but many brand executives still find themselves caught between the push and pull of which strategy is first in line to receive valuable company resources. In this discussion, industry leaders will explore the various factors that fuel the brand and performance dynamic from organizational friction to time horizons and share how they are working with their teams and clients to bridge the gap.

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