The State of CTV Ad Targeting

Presented by:


What This Session Is About

Connect TV’s digital marketing DNA supports hyper-specific targeting capabilities, but using traditional audience-building methods on the channel can lead to wasting impressions on households uninterested in your product or service. That’s a big problem for everybody, especially smaller-to-midsize brands with limited budgets. Thankfully, new changes are helping CTV campaigns deliver consumers, not impressions—and impacting how advertisers use every solution in their marketing mix.

Get insights into the current state of CTV ad targeting—including the latest developments in AI’s role—from Lauren Reedy, solutions architect at MNTN. You’ll find out:

  • How CTV can boost performance across all of your ad channels
  • The benefits of its continued digital evolution
  • The strategies you need to find, reach and convert your next life-long customers

Get the latest CTV news, straight to your inbox.

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

MNTN is the future of TV and direct-response advertising.

Learn how to better drive performance for your digital campaigns with this full-funnel solution.

Request Demo