Data-Driven Insights From Running 10M+ Hours of Ads: Pulling the Curtain Back on CTV
What This Session Is About
Connected TV (CTV) adoption has skyrocketed for both viewers and advertisers, giving us a ton of data to analyze. MNTN Research was founded to help make sense of all the learnings born from this data, and now we’re going to share our insights with you in order to help strengthen your ad creative, messaging, and overall approach to this powerful ad channel. Over 223 million users regularly watch Connected TV, and with that rise in viewership comes data that should interest every advertiser.
No matter where you are in your CTV advertising journey, it’s vital to understand what’s working and what just isn’t hitting with audiences. Join our Director of Content & Research, Tim Edmundson, for a behind-the-scenes look at what MNTN Research has learned from analyzing 10M+ hours of CTV advertising data. Tim will take you through an analysis of the top trends we’ve seen develop over the course of the last year. In addition, you’ll learn how to use those findings to effectively position your CTV ad strategy for seasonal or evergreen campaigns.
Join this webinar to learn about:
- Exclusive CTV insights sourced across thousands of campaigns from advertisers in a wide variety of industries.
- The top CTV advertising trends that have developed over the last year.
- How to leverage this information to position your CTV ad strategy for seasonal or evergreen campaigns.
Take a look at the deck
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How MNTN Performance TV Beat Google Paid Search
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