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Let Me See Your Halo: How Connected TV Generates Demand While Boosting Paid Search and Social Results

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What This Session Is About

Connected TV married the sight, sound, and motion of TV advertising with the digital roots of paid search and social. While linear TV touted a broad awareness play, CTV changed the game, transforming TV advertising into a powerful performance machine. It has proven to be an effective tool to generate new demand—but its effects transcend the TV screen. It actually boosts the results of its paid search and social counterparts when run in conjunction, and we have the data to prove it. 

Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN to learn why Connected TV is a demand-generating powerhouse, and how it can help create value across your ad mix. Using data from MNTN’s CTV platform, he’ll explain why paid search and social campaign results increase on average when run alongside Connected TV, and how you can make the most of this.

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