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Jet Streaming: How Travel Brands Use CTV Amid Economic Uncertainty
ID90 Travel shares insights on testing, learning, and succeeding with CTV
Tuesday, June 24, 2025
11:00 AM PT / 2:00 PM ET
Jet Streaming: How Travel Brands Use CTV Amid Economic Uncertainty
Tuesday, June 24, 2025 | 11:00 AM PT / 2:00 PM ET
How do travel brands set themselves apart from their competitors, and reach and convert their target audience? By booking a one-way ticket to performance with Connected TV advertising. ID90 Travel has spent the last year expanding their carefully balanced performance mix to include CTV. In this Forum, they will share insights about the state of the travel industry in this period of economic volatility, as well as a look into how they are getting their offers in front of their key audiences, from testing audience...
Speakers
Judge Howell
Head of Marketing
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Connected TV has changed the game for advertisers looking to drive and measure online conversions and revenue. But what does it have to offer those that don’t tie success to direct outcomes? Are brands in the CPG, entertainment, and auto manufacturing industries destined to miss out on groundbreaking advancements in TV advertising? Join CTV ad industry veteran Ali Haeri as...
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If you care about measuring returns from your ads, you’ve been locked out of TV advertising for a long time. With the rise of streaming television, however, that’s all changed. Connected TV’s targeting and measurement unlocks performance marketing on television—and we’re going to share key tips and insights to help you make the most of this opportunity. We’ll cover the...
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While being one of the most coveted, visible, and brand-friendly channels of advertising, linear television has always been one of the worst channels in terms of measurability. What if there was a way to retain the prestige and effectiveness of television advertising, while having the measurement of those campaigns be indistinguishable from traditional performance marketing channels like paid search and...
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