The Latest MNTN Webinars & Events.

With the advent of Performance TV, streaming television advertising campaigns run so effectively that advertisers can now shift their focus to what matters most: TV creative. In this discussion, MNTN CEO Mark Douglas will explore why his firm merged with Ryan Reynolds' renowned creative agency Maximum Effort, how advertisers are now thinking about their approach to TV creative, and what...

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Connected TV (CTV) has changed the game for successful brands looking to reach their audience, drive measurable conversions, and boost revenue. Regardless of their size or industry, top-performing retailers are also benefiting from the targeting and measurement capabilities of CTV. But is the platform right for your retail brand? Join MNTN, the world’s first and only CTV advertising platform optimized...

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Mobile apps are big business for retailers. How big? We’re talking billions of dollars and hours spent every month. So naturally, you want your target audience downloading and engaging with your app. But how do you reach them? With Connected TV, retail brands are delivering the right ads to the right audience – beamed onto their living room TV while...

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As the ad tech arms race over CTV dominance rises, most CTV platforms are still thinking about the future of TV advertising the wrong way. Join Mark Douglas, CEO of MNTN, and David Griner of Adweek as they discuss how performance marketing gets overlooked by most CTV platforms, the future of TV measurement and why MNTN chose to merge with...

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It seems as though B2B marketers have been stuck with the same ad channels for a while now. Digital ad efforts have been limited to the likes of paid search and social media advertising. And while those channels may be effective, they carry some limitations that keep B2B marketing strategies from evolving. Recent studies show that 82% of U.S. households...

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Quick, agile, accessible—these aren’t the words you’d use to describe TV advertising...unless you were talking about Connected TV. The rise of CTV has transformed a time-intensive and expensive ad channel into one that launches campaigns in mere days at a fraction of the cost. Discover how CTV advertising’s agility and impact unlocks opportunities to tap into the zeitgeist, launch relevant...

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Connected TV has changed the game for advertisers looking to drive and measure online conversions and revenue. But what does it have to offer those that don’t tie success to direct outcomes? Are brands in the CPG, entertainment, and auto manufacturing industries destined to miss out on groundbreaking advancements in TV advertising? Join CTV ad industry veteran Ali Haeri as...

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If you care about measuring returns from your ads, you’ve been locked out of TV advertising for a long time. With the rise of streaming television, however, that’s all changed. Connected TV’s targeting and measurement unlocks performance marketing on television—and we’re going to share key tips and insights to help you make the most of this opportunity. We’ll cover the...

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