The Latest MNTN Webinars & Events.

TV advertising is finally an option for B2B brands. Connected TV has made television a viable—and unignorable—ad channel for marketers in this space. Its combination of precision targeting, measurability, and creative impact tee it up as a strong performance option. But with a new channel comes new challenges, so how can B2B marketing organizations prepare for success on CTV? Join...

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If you’ve seen one ABM strategy, chances are you’ve seen them all. ABM tends to follow the same old playbook, and it’s a space in desperate need of innovation. Thankfully the rise of streaming television has made that possible—and has given marketers a highly-targetable, fully-measurable ad channel that can generate strong results. Join Ali Haeri, VP of Marketing at MNTN...

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After all these years, B2B is finally coming to TV. Connected TV has made television a viable—and unignorable—ad channel for B2B marketers. It combines the precision targeting and measurability of digital, with the impact of television advertising. But with a new channel comes new challenges, so what do B2B marketers need to succeed on CTV? Join Hooman Javidan-Nejad, Director of...

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Streaming television is rapidly becoming the video platform of choice for many viewers. But what kind of consumer habits can CTV targeting uncover? And why should retail advertisers double down on CTV’s agility in 2022? Join Jeff Teng, VP of Business Development at MNTN as he explains why advertisers should be incorporating CTV into their marketing strategies.

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Video creative is by far the most engaging ad format. Whether it’s on social or Connected TV, these audio- and visual-rich ads excel at driving consumer action. That is, until the audience sees the same ad over, and over, and over again. Video ad fatigue is real—so how can you ensure your video creative stays fresh and generates results? Join...

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Paid search captures existing demand better than anything else out there. But generating demand? Not so much. That’s a job suited for Connected TV, which is a top-tier demand-gen channel that offers precision audience targeting and accurate campaign measurement. But CTV is completely different from paid search—right? Surprisingly, it’s not (seriously).   Join MNTN’s Hooman Javidan-Nejad, director of performance marketing ...

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Generating demand is an evergreen challenge for B2B brands. Thankfully with the rise of Connected TV, it just got a whole lot easier. Marketers now have a memorable, visually-driven ad channel to create measurable demand. MNTN VP of Marketing, Ali Haeri, and Hooman Javidan-Nejad, Director of Performance Marketing, have led multiple B2B-focused CTV campaigns for MNTN’s own brand. Their experience...

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There has never been a TV opportunity like that of the connected TV moment. And yet, speed to market and control are new and pressing challenges for the CTV advertiser. In this session, Ali Haeri, Vice President of Marketing at MNTN, dives into the concept of self sufficiency and why it’s top of mind for CTV marketers in 2022.

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