The Latest MNTN Webinars & Events.

It is a time of convergence and new opportunities. Advertisers have never had the ability to test their TV content as nimbly as they now are able with connected TV. Brand and performance marketing teams have never had the opportunity to collaborate and combine expertise in actionable ways as they now can with CTV. In this conversation, Chris Innes, Chief...

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Connected TV is changing the ways brand and performance marketing teams approach their roles within advertising. Marketing teams are realizing that CTV offers measurable outcomes and more engaging, long-form ad formats that can lead to new engagement, customer acquisition and revenue. Join Alexa Tierney, senior director of customer success at MNTN, and Ian Zelaya, senior editor, Custom, at Digiday Media...

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Oliver Embry helped build cutting-edge traffic and retail strategies for adidas, and now leads the charge on advertiser product innovation at MNTN. His experience creating effective and unexpected tactics for retailers has led to countless revenue wins. So with an ever-changing cultural and economic climate—the looming supply chain crisis being the latest example—what opportunities does he see for savvy marketers...

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Is there a perfect commercial? We analyzed over 1,800 CTV ads to find out Have you ever wondered what elements make the perfect commercial? What’s the right tone to strike? How many scenes should it feature? Is there a correct number of actors, and if so, how many should have speaking parts? Using QuickFrame’s Video Vitals AI technology, we analyzed...

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Streaming television has upended the classic TV advertising model. In its place, brands are presented with an ad channel that combines performance marketing and creative innovation—along with a wealth of data that helps them improve upon both. How can advertisers make the most of this opportunity? Join Joanne Bradford, MNTN’s Chief Growth Officer, as she explores how brands can successfully...

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B2B marketers have long focused their advertising efforts on channels like paid search and LinkedIn. While these two may be effective, they also carry inherent limitations that keep B2B strategies one dimensional. Once considered out of reach and unscalable in the B2B space, Connected TV — done the right way — is a major opportunity for B2B marketers to launch...

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You’ve seen Maximum Effort’s topical and compelling ads go viral. Ever wonder how they do it? It’s more than just having Hollywood talent – it’s about applying a “social media mindset” to advertising. And the good news is anyone can do it. That’s why we’re finally spilling the secrets to success. Join Maximum Effort’s George Dewey and MNTN’s Ali Haeri...

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With the advent of Performance TV, streaming television advertising campaigns run so effectively that advertisers can now shift their focus to what matters most: TV creative. In this discussion, MNTN CEO Mark Douglas will explore why his firm merged with Ryan Reynolds' renowned creative agency Maximum Effort, how advertisers are now thinking about their approach to TV creative, and what...

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