Bring Creative and Media Together to Unlock CTV’s Performance Potential.

National Dental Startup Uses MNTN Matched To Lower Acquisition Costs by 60%

A national startup is disrupting the dental industry by offering its customers state-of-the-art studios, transparent pricing, and a versatile app that makes it easy for patients to keep up with their self care. As an emerging player in dental hospitality with venture-backed growth goals, the startup’s marketers needed to answer a familiar question: how can we identify and discover consumers who will actually take action after watching our TV commercials? Given their growth goals, the team knew they couldn’t afford to waste any impressions, and traditional TV audience targeting simply wasn’t cutting it. That’s why the brand turned to MNTN Matched. Our proprietary technology allowed them to focus their entire investment on their ideal audience and match directly with the consumers who were most likely to love and explore their innovative new approach to dental care. With MNTN Matched, the brand increased their site traffic by 9x and cut their cost per acquisition by 60%.

It’s out with the old, and in with the new — creative, that is. The rise of Connected TV (CTV) has not only elevated the need for fresh TV creative, it’s opened the door to a range of brands that have never advertised on television. Marketers need to figure out how to streamline production, and that calls for a new approach to creative. Not only are the stakes higher, but the need for consistent, performance-optimized creative demands innovation across the board.

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Bring Creative and Media Together to Unlock CTV’s Performance Potential.

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