How B2B Brands Should Start Advertising on Connected TV

National Dental Startup Uses MNTN Matched To Lower Acquisition Costs by 60%

A national startup is disrupting the dental industry by offering its customers state-of-the-art studios, transparent pricing, and a versatile app that makes it easy for patients to keep up with their self care. As an emerging player in dental hospitality with venture-backed growth goals, the startup’s marketers needed to answer a familiar question: how can we identify and discover consumers who will actually take action after watching our TV commercials? Given their growth goals, the team knew they couldn’t afford to waste any impressions, and traditional TV audience targeting simply wasn’t cutting it. That’s why the brand turned to MNTN Matched. Our proprietary technology allowed them to focus their entire investment on their ideal audience and match directly with the consumers who were most likely to love and explore their innovative new approach to dental care. With MNTN Matched, the brand increased their site traffic by 9x and cut their cost per acquisition by 60%.

Why CTV is now an optimal channel for B2B brands to reach their audiences and drive measurable KPIs.

You’ll learn:

The stats and trends that demonstrate why B2B brands need Connected TV advertising.

The variety and impact of performance metrics driven by Connected TV.

The creative requirements and best practices to help you succeed.

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How B2B Brands Should Start Advertising on Connected TV

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