How to Make CTV a Demand Gen Machine

TV has long been a brand awareness tool, and B2B brands have often found it mismatched with their needs. Instead, they’ve turned to performance-focused solutions such as paid search and social. Then Connected TV entered the scene. As an advertising solution, not only did it offer measurable performance for the TV screen, it’s proven to be a powerful demand generation machine. As a B2B marketer, you can see this for yourself by including CTV in your performance marketing strategy. Not only does it generate results on its own, but it boosts your other performance efforts. Let’s dive into why.