White Papers

Your Guide to High-Performing B2B CTV Ads That Don’t Suck

Quick: what’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical,...

How to Grow Your Business With Connected TV

Gone are the days when television advertising was just for the Nikes and Coca-Colas of the world. With the invention and increasing popularity of Connected...

Your Performance TV Guide to Back-to-School

It’s back to the books and butts in seats as students, educators, and their families prep for a new school year. The back-to-school season signals...

Your Performance TV Guide to Summer

Ah, summer. A word that conjures up feelings of sun, sand, good moods all around and vacations. While you might think it’s a time where...

How to Make CTV a Demand Gen Machine

TV has long been a brand awareness tool, and B2B brands have often found it mismatched with their needs. Instead, they’ve turned to performance-focused solutions...

Your Performance TV Guide to Father’s Day

Father’s Day was a 20 billion dollar event in 2022. What will this year hold? It’s time to celebrate those father figures in your life,...

How Connected TV Boosts Omnichannel Ad Strategies

Wielded strategically, CTV not only is a productive performance channel on its own, but can also inform full-funnel, omnichannel ad strategies.

Search, Social, and Connected TV

Why This Combo Is Like Rocket Fuel For Your Ad Campaigns (No Fire Extinguisher Necessary)

Your Performance TV Guide to Mother’s Day

Mother’s Day is a key event on the retail calendar—and a big opportunity for advertisers. This guide covers how to set up your marketing strategy...

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