White Papers

Your Guide to Building Campaigns on Connected TV

Diving into a new advertising channel might seem like a daunting task, but it doesn’t have to be. A great place to start is by...

A strong labor market, cooling inflation rates, and a non-recession have created perfect conditions for consumer spending this Q4, with expected total retail expenditure hitting...

Quick: what’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical,...

Gone are the days when television advertising was just for the Nikes and Coca-Colas of the world. With the invention and increasing popularity of Connected...

It’s back to the books and butts in seats as students, educators, and their families prep for a new school year. The back-to-school season signals...

Your Performance TV Guide to Summer

Ah, summer. A word that conjures up feelings of sun, sand, good moods all around and vacations. While you might think it’s a time where...

How to Make CTV a Demand Gen Machine

TV has long been a brand awareness tool, and B2B brands have often found it mismatched with their needs. Instead, they’ve turned to performance-focused solutions...

Father’s Day was a 20 billion dollar event in 2022. What will this year hold? It’s time to celebrate those father figures in your life,...

Wielded strategically, CTV not only is a productive performance channel on its own, but can also inform full-funnel, omnichannel ad strategies.

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MNTN is the future of TV and direct-response advertising.

Learn how to better drive performance for your digital campaigns with this full-funnel solution.