White Papers

The Retailer’s Ultimate Guide to CTV Performance Measurement

As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it...

Your Performance TV Guide to Summer

When you think of the summer season, we’re guessing you picture sandy beaches, warm weather, and exciting vacations. But while summer may be a time...

Your Performance TV Guide to Father’s Day 2024

“Breaking records” is a recurring theme we’ve been seeing since we kicked off our seasonal shopping calendar last month with Mother’s Day. Now with Father’s...

What You’re Actually Getting When You Buy Performance TV

Connected TV is a buzzword in the advertising space, but it’s not always clear what it can really do for advertisers. We often hear questions...

1 Min Read

How MNTN Rewrites the Rules of ABM

There is no question that accounts-based marketing (ABM) works. 70% of marketers use ABM and 91% of marketers find that ABM-driven sales result in larger...

Your Performance TV Guide to Mother’s Day 2024

Valentine’s Day may kick off the seasonal shopping calendar, but it’s Mother’s Day that really sets it into full swing. This year not much has...

Fueling the B2B Pipeline for Longevity

A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re...

“Going Big” on TV Isn’t What You Think It Is

Your small business can make a huge splash on streaming TV, even on the most expensive day in advertising (oh, and football) — all without...

A B2B Starter Guide to Installing Pixels and Managing Data (Without Having To Learn a New Dashboard)

When you have all your systems in place in your business, it can be hard to fathom adding anything new, even if it offers valuable...

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