Summary
What This Session Is About
Paid search captures existing demand better than anything else out there. But generating demand? Not so much. That’s a job suited for Connected TV, which is a top-tier demand-gen channel that offers precision audience targeting and accurate campaign measurement. But CTV is completely different from paid search—right? Surprisingly, it’s not (seriously).
Join MNTN’s Hooman Javidan-Nejad, director of performance marketing to discover how your years of experience running paid search unlocks TV advertising for your brand. They’ll detail seven best practices that leverage your well-earned skillset to generate demand using the biggest screen in the house—covering everything from full-funnel account structure and relevancy, to how to handle creative needs.
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