Customer Acquisition Cost (CAC): What Is It & How to Calculate
by The MNTN Team
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You’ve created a Shopify store and made meaningful progress toward your revenue and sales goals. Nice work! But in order to keep the momentum going, you’ll need to take advantage of the platform’s application integrations.
Admittedly, it can be tough to narrow your focus to just a handful of the best apps for Shopify, seeing as it’s such a diverse platform. But thankfully, we’ve done the legwork for you by compiling a list of the ten top Shopify apps to try today.
Use Case: Building highly-targeted Connected TV advertising campaigns that resonate with your target audience.
How It Works: MNTN Performance TV integrates seamlessly with your Shopify store, allowing you to easily target your ideal customers, track campaign performance, and generate quality leads. The platform transforms TV advertising into a true performance marketing channel, one that can elevate your entire brand-building strategy while increasing the efficacy of other advertising channels.
But that’s not all. MNTN also provides an intuitive interface that makes creating and managing campaigns effortless. Track what matters, link your sales to ad spend with our Verified Visits™ technology, and connect with the right audiences using one of the most powerful advertising mediums.
Download the MNTN App on Shopify
Use Case: Increasing customer retention and loyalty through comprehensive rewards programs.
How It Works: Once integrated into your Shopify store, Smile tracks customer activities and rewards them for hitting the custom milestones you define, such as spending over $100 on qualifying products.
Additionally, you’ll be able to customize your rewards program branding, adjust incentives, and track performance to see which perks and loyalty benefits are most appealing to consumers.
Download the Smile App on Shopify
Use Case: Growing your email and SMS subscriber lists with targeted pop-ups.
How It Works: Privy allows you to create branded pop-ups to collect consumer contact information, including email and SMS details. Use the app to stay compliant and ask customers to opt in or out of text and email-based communications. With Privy, you can be transparent while also building out your mailing list.
Download the Privy App on Shopify
Use Case: Creating highly personalized email and SMS marketing campaigns using the contact data acquired by apps like Privy.
How It Works: While Privy has its own built-in email marketing capabilities, Klaviyo offers additional tools and personalization options on top of those, such as advanced analytics and automation capabilities. You could use Privy to build your mailing list, then implement Klaviyo to segment and engage your audiences.
Download the Klaviyo App on Shopify
Use Case: Minimizing inventory costs by taking advantage of dropshipping opportunities.
How It Works: Dropshipping represents one of the most appealing inventory management methods for Shopify stores. By using Spocket, you can find and import products directly to your store from suppliers who offer dropshipping. As a result, you’ll avoid the headaches and costs associated with stock management while also ensuring a seamless purchasing experience for consumers.
Download the Spocket App on Shopify
Use Case: Building trust and credibility by showcasing customer reviews and photos.
How It Works: Once integrated with your Shopify store, Yotpo collects, manages, and displays customer review data and photos on each respective product page. Building up a library of customer feedback can serve as powerful social proof and encourage others to buy the items you offer.
Download the Yotpo App on Shopify
Use Case: Streaming your shipping processes, managing orders, printing labels, and tracking orders from multiple carriers.
How It Works: If you manage your inventory personally, you’ll need a user-friendly shipping solution to help you keep track of it all, from label printing to order tracking. ShipStation is that solution. It’s an all-in-one platform that provides an intuitive interface and gentle learning curve, meaning you’ll be able to get started right away.
Download the ShipStation App on Shopify
Use Case: Understanding and meeting the customer service needs of your target audience.
How It Works: Gorgias will integrate with your Shopify store to pull customer data and order information, making it easier for you to respond to support requests and product inquiries. By ensuring a prompt response, Gorgias helps you build a positive reputation among Shopify consumers while also reducing reply times.
Download the Gorgias App on Shopify
Use Case: Improving search engine rankings and driving organic traffic to your ecommerce store.
How It Works: SEO Manager integrates with your site to provide insights on the health of your search engine optimization and suggestions for targeted improvements. By implementing these recommendations, you can improve visibility on search engines like Google, track trending keywords, edit meta tags, and generate more organic traffic.
Download the SEO Manager App on Shopify
Use Case: Offering subscription-based products while simplifying recurring billing and subscription enrollment.
How It Works: If you offer recurring, subscription-based products like monthly boxes or kits, check out Recharge. With the app, you can create customized subscription plans, automate billing cycles, and deliver informative messages to consumers. In no time, you’ll be bringing in a steady stream of revenue while also simplifying the subscription management process.
Download the Recharge Subscriptions App on Shopify
Integrating the top Shopify apps into your online store can add important functionality to the site while also helping you better serve customers. While there aren’t any one-size-fits-all solutions to maximize sales and grow your business, the best apps for Shopify deliver incredible value and a strong return on investment.
MNTN Performance TV stands apart as a solution that can boost brand awareness, draw customers to your store, and help you maximize long-term revenue. Demo MNTN today and accelerate your growth journey.
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