Affinity Federal Credit Union’s Year-End CTV Push Doubled Q1 Performance

Affinity’s main goals were to drive new member acquisition and increase product adoption, with a secondary objective of growing annual deposits — a natural byproduct of bringing in new members. To achieve this, they needed an advertising solution that offered flexible audience targeting. This would allow them to reach broader audiences seeking financial support while also zeroing in on specific geographic areas and niche consumer groups.

Equally important was finding an effective way to elevate their brand visibility in the crowded financial services space. Affinity recognized that many potential members simply weren’t aware of their offerings. To compete with larger traditional banks, they needed a platform that could deliver compelling brand messaging alongside performance-driven results. The end of Q4 through early Q1 would be especially critical, as this is when financial institutions poise themselves to capture consumers making New Year financial resolutions. Building brand awareness and driving conversions during this pivotal window would give them a strategic advantage.