Affinity Federal Credit Union is a customer-centric organization with a mission to improve the financial wellbeing of its members. They serve people across the nation, with branches and ATMs located throughout New Jersey, New York, and Connecticut. With such an expansive geographic footprint to market across, Affinity was looking for an innovative way to drive new member acquisition and increase product adoption. Connected TV (CTV), with its powerful reach and performance capabilities, emerged as the ideal solution.
Eager to gauge the channel’s strategic impact, Affinity turned to MNTN Performance TV to unlock the full potential of CTV. What they accomplished exceeded their expectations, especially after shifting their year-end strategy to extend their success into Q1. What started as testing a new digital channel, quickly evolved into an evergreen cornerstone of Affinity’s marketing mix.