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Ad Agency AdParlor Saves The Day For Client’s Rebrand Campaign With MNTN

Like any good hero’s journey, this story starts with a challenge — and a longstanding health and beauty brand had a big one. The brand was preparing a robust omnichannel rebranding initiative, and the CMO was determined to make Connected TV (CTV) an important cornerstone of the campaign, which led them to MNTN Performance TV. But while the brand’s team were performance marketers themselves, they had less experience running media for this relatively new channel and found they needed support to ensure CTV would be ready to launch with the rest of their mix. As the brand approached its deadline for launching ads, they reached out to AdParlor — a flexible and successful digital agency with performance marketing experience — to see if they’d be willing to jump in at the 11th hour and help. The retailer was already collaborating with AdParlor on other performance channels, so they knew the agency was deeply familiar with their customer base and could be trusted. Would they be willing to take the keys to MNTN Performance TV — a platform that the agency was unfamiliar with — and learn how to use it so they could get the ads up in time for a strict go-live date? AdParlor was up for the challenge. And thanks to MNTN Performance TV’s self-serve platform, they didn’t just save the day — they soared past their client’s expectations.

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MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.

Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.

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