How ATTN Turned CTV Into a Blueprint for Repeatable Growth
Cat Hausler | 2 Min Read
Welcome to Where Are They Now, our series that revisits top performing MNTN customers who’ve evolved their Connected TV (CTV) strategies to unlock new levels of growth.
In 2023, performance agency ATTN drove 42% revenue growth for Bones Coffee using MNTN’s prospecting and retargeting capabilities — solidifying Performance TV as a tentpole channel in the agency’s advertising strategy. Since then, ATTN has leveraged full-funnel CTV advertising for a diverse set of clients, consistently generating strong returns. Here’s how their refined approach delivered standout Black Friday results for travel gear brand WANDRD.
“For our client WANDRD, CTV performance through MNTN has been amazing — we ended up scaling to twice their original budget.”
Michael Uslan
Director of Accounts, ATTN Agency
Solutions:
- MNTN Matched™: the MNTN Matched technology identified high-potential keywords like camera bags, sustainable products, and carry-on luggage to build audiences most likely to convert after viewing WANDRD’s ads.
- Creative-as-a-Subscription™ (CaaS): in partnership with QuickFrame, ATTN connected WANDRD with a creative team who understood their vision, resulting in high-performing CTV advertisements.
Results:
Key Takeaways:
- Consistency is key: making CTV a media mix staple — rather than an experimental add-on — drives sustained performance growth.
- Match platform features to client needs for best results: ATTN finds success by strategically aligning various MNTN capabilities (MNTN Matched, CaaS, retargeting, etc.) with specific business objectives.
- Reliable creative production unlocks scale: a consistent pipeline of engaging video advertisements enables rapid testing and optimization, delivering incremental performance that complements paid search and social efforts.