The MNTN Beta Program.

Attention is everything, and we're here to help you stand out. MNTN Pause Ads transform natural breaks in streaming into powerful brand moments.

Pause Ads appear when viewers pause their favorite streaming content, giving your brand 100% share of screen with zero disruption.

This exclusive beta is open to a limited number of advertisers, giving you early access to a new Connected TV format built to extend and reinforce your brand equity. Availability is limited.

Why Join the Beta

• Own the Pause When It Matters Most: Capture attention during engaged streaming moments with full-screen, high-visibility TV ads.
• A Powerful One-Two Punch: Over 60% of viewers across generations say they’d rather see a Pause Ad than a static screen (Emarketer). Build brand equity, then convert it with your commercials.

Before you sign up, take a look at the ad specs to see what’s needed for your campaign:

Track store visits driven by your Connected TV commercials through MNTN’s partnership with third-party measurement provider, Quorum — all at no additional cost.

The benefits:

• Reliable data: Precision mapping ensures accurate visitor tracking, eliminating over-inflated visitor counts caused by nearby stores or passing traffic

• Actionable insights, better outcomes: Continuously measure the in-store foot traffic generated by your Performance TV campaigns and segment by creative, campaign, TV network, and store location

• No additional costs or effort: Understand the impact of foot traffic data — no added costs or data science team required

Apply to the MNTN Beta Program if:

• You're willing to participate in a case study
• You are looking to measure foot traffic to your store locations, driven from your CTV campaigns

Reach and convert your LiveRamp custom audiences on Connected TV with MNTN.

MNTN’s integration with LiveRamp makes it easy for you to deploy the same LiveRamp custom audiences on CTV that you use for your paid search and social advertising.

The Benefits of Early Access:

• Reach and convert high value audiences: Use your LiveRamp custom audience to reach and convert more customers more efficiently.
• Ease of use: Once you’ve created your LiveRamp account, MNTN makes it easy to use it on Connected TV. You simply push your LiveRamp custom audience to MNTN once and select it any time you’d like to reach that audience via a MNTN campaign.
• Data and privacy secure: When you use LiveRamp to create a custom audience, your sensitive customer data stays with LiveRamp and is never sent to MNTN.

Join the MNTN beta program if:

• You are have custom audiences in LiveRamp that you’d like to target with MNTN
• You are open to offering a testimonial or case study and participating in a survey