Cinergy Entertainment Group, Inc. operates nine luxury Family Cinema Entertainment Centers across the U.S. But these aren’t your run-of-the-mill movie theaters — many locations also feature a unique selection of interactive games and activities like bowling, axe-throwing, laser tag, and escape rooms. With multiple locations to promote, Cinergy’s strategic marketing agency FilmFrog needed a fresh advertising channel that could deliver a high return on investment. In the wake of several industry challenges including the recent strikes in Hollywood, FilmFrog wanted to significantly boost Cinergy’s business and increase overall attendance by attracting as many in-market visitors as possible — to experience not only Cinergy’s cinemas, but also their other exciting offerings.
Eager to test the powerful performance capabilities of Connected TV (CTV), FilmFrog needed an advertising platform that was easy-to-use and would provide them with transparent measurement and precision audience targeting, all at an efficient cost. MNTN proved to be just the CTV partner to produce meaningful results for FilmFrog and Cinergy heading into one of the most anticipated movie weekends of the year — Barbenheimer — and beyond.
