Your Performance TV Guide to Mother’s Day 2024

Valentine’s Day may kick off the seasonal shopping calendar, but it’s Mother’s Day that really sets it into full swing. This year not much has changed, except shoppers last year spent more on this holiday than ever before — to the tune of $35.7 billion, to be precise. This new edition introduces fresh stats and guidance that covers the retail landscape surrounding this special day, along with everything that will equip you to launch a campaign on Connected TV.