Streaming Revenue Will Overtake Pay TV in Q3 of 2024
by Frankie Karrer
2 Min Read
Your destination for the latest CTV stats, trends, and insights.
2 Min Read
Netflix just announced that they will begin enforcing their long-awaited crackdown on password sharing, and subscribers are split on how they plan to react—particularly by generation. According to a recent survey from Samba TV, around 52% of Gen Z and 51% of Millennials say they will cancel their Netflix accounts if they were no longer able to share passwords with individuals outside their households—percentages approximately double those of Gen X and Baby Boomers.
However, around 64% of those who are currently sharing passwords with other subscribers say they will indeed be getting their own Netflix accounts. And among those with plans to subscribe, 39% plan to sign up for the cheaper ad-supported tier, while 25% prefer the ad-free option.
Samba TV CEO Ashwin Navin says that the streaming giant may be an attempt to push new subscribers to its ad-supported tier: “[Our data] shows the crackdown on password sharing has the potential to hasten the growth of Netflix’s ad-supported tier as sharers are gently forced to migrate to their own accounts.”
Netflix Moves Carefully To Keep ‘Freebie’ Subscribers – A Better View From The Top?
Perhaps now we will finally get a clue as to how popular Netflix is among people who seemingly have not been paying anything for the service—that is, using someone else’s login and password.
5 Ways to Win Gen Z’s Hearts with CTV Ad Creative
Younger audiences may be attached to their mobile devices, but they’re still inclined to consume legacy media, from shows to movies, on their TV screens. In fact, the number of Gen Z CTV users has been increasing year-over-year since 2020.
Hot Takes: How Will AI Affect The Television Industry?
It’s been quite a wild few months in the world of generative AI. Having become familiar with the technology and what it can do, people are speculating on all of the ways it’ll reshape different industries. The television industry is no different.
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