Pay TV and Cable Lost 5.8M Subscribers in 2022
by Frankie Karrer
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In 2020, when more people were spending time at home in front of their devices than ever due to the pandemic, Connected TV became a much bigger part of the lives of American consumers. In fact, 49% of U.S. TV viewers say they have been watching more TV since the pandemic began. And according to eMarketer, with Connected TV devices expected to be in four out of five U.S. homes in 2021, it’s looking like this year is when regular streaming TV viewing becomes a full-blown habit.
And good news for brands looking to advertise to those newly accessible consumers through Connected TV – 72% of streamers prefer to watch free content with ads, or pay a low monthly subscription fee with commercial time. As a result, this growth is only expected to continue as more and more media companies introduce their own ad-supported streaming services, such as with the recently launched Paramount+ and HBO Max with ads. Ultimately, those marketers who have been looking for a powerful, data-driven ad channel should be taking advantage of this growing viewer base by serving their ads through Connected TV platforms.
Here’s How Connected TV Platforms Are Streaming the Tokyo Olympics
The 2020 Tokyo Olympics have finally arrived after a year’s delay, and thanks to Peacock and the rapidly expanding connected TV space, there are more ways to watch the Games than ever before.
Breaking Out of the Norm: Why Connected TV is a B2B Marketer’s Saving Grace
Many brands have pivoted to a set formula of digital advertising channels, but sadly studies show that this approach isn’t yielding success. However, CTV advertising addresses all major concerns and then some, so if you’re looking for that ace up your sleeve, this is it.
Netflix Global Subscribers Up 1.5 Million, While North American Subs Dip
Netflix grew revenues nearly 20% to $7.3 billion in the second quarter, according to its financial release, and paid subscribers over-performed – adding 1.5 million.
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