The Biggest Thing Missing from This Year’s Oscars? A Way to Stream
by Isabel Greenfield
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With Americans spending more time than ever in front of their devices at home, it can come as no surprise that they are choosing to expand their streaming options. New research from Unruly showed that 42% of consumers are spending ‘a lot more time’ watching Connected TV content since the start of the pandemic. They also report that more than one-third of consumers have added a new ad-supported streaming service to their Connected TV viewing habits, and that 79% of consumers say they will continue to add more.
However, even as Connected TV content consumption rises, many marketers are still failing to take advantage of the powerful targeting and performance of this channel. In 2020, only 3.5% of marketers’ total ad spend will go to CTV as an ad channel. And with 73% of US consumers saying they would prefer to watch their favorite shows for free with ads rather than pay for an ad-free experience, marketers who haven’t added this channel to their marketing mixes are missing out on getting their ads in front of potential customers.
What Is Connected TV, and What Is Driving Its Growth?
eMarketer forecasting analysts discuss the evolving landscape of advertising through Connected TV devices, and how Roku stands out from the competition.
Why CTV Is Key For Political Advertisers This Election Cycle
Campaigns and Elections
With the presidential election rapidly approaching, political advertising is well underway. It is a year like none other in so many ways, but there is one thing both sides of the aisle are getting behind – advertising on CTV.
Connected TV 2020: The Ultimate Guide
With CBS All Access soon morphing into Paramount Plus, and HBO Max introducing a less-expensive ad-supported tier this summer, the Connected TV market is in a constant state of flux. How is an educated consumer to keep up?
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