10 Best Growth Marketing Channels You Need in 2024

by The MNTN Team

6 Min Read

Getting noticed online requires a multifaceted approach, especially when applying a holistic marketing strategy. One such tactic, growth marketing, leverages a data-centric approach to digital brand building. Using a combination of organic and paid content, growth marketing drives long-term growth, nurtures feelings of loyalty, and helps brands achieve sustainable revenue.

To maximize the impact of this increasingly popular strategy, you’ll need to incorporate the right mix of growth marketing channels into your overarching strategy. On that note, below are the top ten growth channels we recommend integrating into your marketing strategy.

Related: B2B Growth Marketing: Complete Guide for Advertisers

1. Search Engine Optimization (SEO)

Even though several new exciting growth marketing channels have emerged over the last few years, SEO remains a cornerstone of digital brand development. Winning at SEO requires a combination of on-page and off-page activities, including building quality backlinks and naturally integrating relevant keywords into your content.

By prioritizing SEO, you can establish your site as a credible source of information and generate more organic traffic. While climbing the rankings takes time, it also represents a more sustainable strategy in the long run.

2. Content Marketing

Content marketing involves creating and distributing valuable, relevant materials to attract and engage with your target audience. You can incorporate blogs, case studies, white papers, podcasts, and videos into your content marketing mix. The goal is to give consumers access to free information while also promoting feelings of loyalty.

Contrary to popular belief, content marketing is not solely for targeting top-of-the-funnel audiences, either. You can nurture consumers at any stage of their decision-making journey by targeting them with high-quality materials. Nevertheless, you must lead with value and minimize your use of sales-y language.

Platforms like Facebook, Instagram, and LinkedIn are all great tools for connecting with your audience. By acquiring followers, making posts, and interacting with people in the comments section, you make your brand approachable. And over time, these little efforts will build trust and drive traffic to your other growth channels.

Of course, you don’t need to use every social media platform out there. Focus on a few select channels that are most popular among your ideal consumer base. Once you’ve established yourself on a couple of key platforms, you can consider branching out.

4. Email Marketing

Sometimes, connecting with audiences in an approachable, cost-effective way boils down to sending an email. Email marketing remains a powerful tool for nurturing leads, building relationships, and reengaging with past customers. But it’s also easy to misuse.

Therefore, before you start blasting customers with emails, segment your audience into relevant subgroups, such as new prospects, existing customers, and past clients with whom you’ve fallen out of touch. Tailor your messaging for each niche and avoid sending too many emails too quickly. Otherwise, your recipients will be more likely to reach for the unsubscribe button instead of taking any favorable action.

5. Pay-Per-Click (PPC) Advertising

PPC ads allow you to place your content at the top of search engine results pages (or SERPs) and on social media platforms. Since you only pay when someone clicks on your ad, you’ll enjoy good control over your spending. You’ll also be able to carefully track every campaign and get a feel for what type of content resonates with your audience.

However, you can’t rely on PPC content as your sole source of growth marketing traffic. Running paid ads gets expensive quickly, which means you’ll burn through your marketing budget and cut into your profit margins in no time. As such, you need to supplement your paid campaigns with other channels and vice versa. Holistic approaches are simply far more sustainable.

6. Influencer Marketing

The influencer phenomenon is arguably one of the most compelling byproducts of the social media revolution. These individuals are viewed by many as trusted sources of information. Working with influencers can add a new layer to your brand’s content and expedite the growth of your own social media followings.

By aligning yourself with a few influencers, you can reach new audiences and borrow the credibility of these online personalities. Viewers are already going to be engaged, which means there’s a good chance they will listen and remember the content the influencer presents about your brand.

7. Referral Programs

Happy customers are powerful brand ambassadors. At least they can be, if you give them a little incentive. Referral programs are a great way of doing this. By rewarding customers for their referrals, you can tap into word-of-mouth marketing. For instance, you could offer discount codes to customers who successfully refer someone to your business.

Referred customers represent a tremendous addition to your consumer base. On average, customers acquired through referrals spend 200% more than that of a typical consumer. They are also four times more likely to refer someone else to your company.

8. Affiliate Marketing

Affiliate marketing involves partnering with individuals and entities who promote your products and receive a commission on sales in return. It is a growth marketing strategy that expands your reach while leveraging the affiliate’s audience.

Overall, affiliate marketing is a low-risk strategy, as it involves very little in terms of an upfront investment. You may need to provide your affiliates with marketing assets and other resources, but you won’t pay them anything up front. They’ll only earn if they generate sales, which provides them with plenty of incentives to showcase your products and services.

9. Community Engagement

Building and engaging with the community around your brand fosters loyalty and encourages word of mouth — and, as a result, increases conversions. You can interact with prospects and consumers both online and offline. For example, you can attend trade shows or expos, display your products, and position yourself as a customer-centric brand. Between shows, take to the internet and interact with consumers on your social media channels.

Keep in mind that there are a few caveats here. For one, the interactions need to be natural and consistent across all channels. You (or whoever is responsible for running the company’s social media pages) must embody the brand’s voice and values, or risk inadvertently pushing consumers away instead of building relationships with them.

10. Partnership Marketing

Partnership marketing involves collaborating with other businesses to co-market products or services. These collaborations can open up new customer bases and add value to both parties.

For instance, real estate agents and lenders often publish co-branded content to generate clients for both parties. Working together expands the reach of both brands while also splitting up marketing costs. With your combined budgets, you can effectively double your reach while keeping costs down.

Bonus: Connected TV Advertising

Historically, television ads lacked tracking capabilities and precision targeting functionality. The same holds for some Connected TV (CTV) platforms, but better solutions, such as MNTN Performance TV, have stepped in to fill the void.

With MNTN, you can access premium CTV advertising inventory, get in front of the right audiences, and fuel short and long-term growth. Unlike other solutions, MNTN is built for growth marketing, allowing you to set custom performance objectives and align them with your sustainable revenue goals.

If you’re prepared to make your next marketing campaign the most memorable one yet, check out MNTN Performance TV and leverage our suite of optimization tools to boost revenue.

Growth Marketing Channels: Final Thoughts

The growth channels you implement will make or break your next digital marketing campaign, so choose wisely. Integrate MNTN Performance TV, SEO, and social media into your next campaign and start achieving real results. With the right marketing mix, you can gain a competitive edge and sprint toward your growth goals.