Hot Off the Press

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The months have been flying by, and we’re wrapping up the first quarter of the year with some great content. First up is our 2022 Post-Holiday Report, which analyzes the campaigns of our Performance TV advertisers during Q4 of last year to reveal some of the lessons advertisers can apply to their 2022 Connected TV strategies. Also on the content front — it’s almost spring, and we’re starting off the season with the  first of three seasonal guides. With consumers beginning their ‘spring cleaning’ phase of the year, it’s time for retailers to get their campaigns ready for the uplift in revenue and activity. We also took a look at some of the best audience segments for nonprofits and charities in our ongoing Who’s Your Audience? series, and explored how search marketers can use their skillset to test video creatives using Connected TV platforms like MNTN.

When it comes to webinars, check out our conversation with MarketingProfs to learn more about how marketers can utilize Connected TV to generate measurable demand. MNTN Vice Presient of Marketing, Ali Haeri, and Director of Performance Marketing, Hooman Javidan-Nejad, cover everything from the strategies that unlock demand generation on CTV, to the tools and technology you’ll need to succeed.

Keep an eye out in your inbox as we’ll be sending over new bundles of content for you to enjoy and consume every few weeks!

Spring Into Spring: How to Get Your Campaigns in Tip Top Shape This Season

We’re on the cusp of spring, and thought there was no better way to kick off the season than with the first (of three) seasonal guides, starting with spring cleaning.

Read the blog post here.

Who’s Your Audience? – Nonprofits and Charities Edition

We share some of the weird, wonderful and unexpected audience segments to tap into. This month’s focus? Nonprofit and charitable organizations.

Read the blog post here.

CTV & B2B: Generate Demand, and Look Good Doing It

Watch MNTN’s own industry experts for a virtual discussion covering everything that you need to know about CTV and demand generation.

Watch the webinar here.

Testing, Testing: B2B A/B Tests Come to the TV Screen

If you’re a search marketer, you are probably already an A/B testing wiz, which will make the addition of a Connected TV strategy even easier.

Read the blog post here.

What Q4 Connected TV Trends Teach Us About 2022.

We analyzed the Performance TV advertisers who ran campaigns throughout the entirety of Q4 2021. What we found can help develop CTV strategies—whether it be for another major shopping season, or an evergreen approach.

Check out the report here.

We’ll be posting over new bundles of content for you to enjoy and consume every few weeks. Don’t want to miss an update? Register your email below.

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