OTT Targeting: 8 Best Ways to Reach Your Audience
by Cat Hausler
5 Min Read
Answers to the top Connected TV questions found on Quora
2 Min Read
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Q. How large is the total addressable market for self-service digital advertising platforms?
A. Self-service digital advertising platforms are dominating the global digital advertising market, with 88% of companies believing self-service will be the fastest-growing customer service channel by the end of this year.
Q. Do you consume more television on your phone, computer, or on an actual television?
A. The reasons why viewers gravitate to television are clear. It makes for a visually better experience, and it’s also a great way to bring people together. It’s a pretty sweet deal for brands and advertisers as well, where streaming TV is concerned.
Q. Has television lost its value in this advanced era?
A. No, it hasn’t. If anything, it’s only increased in value, thanks to streaming television. Now viewers can watch television wherever they want, on any internet connected advice, when they want – a far cry from the early days of broadcast television.
Q. What are your thoughts on the internet, phones, tablets and websites making TVs and cable meaningless?
A. Let’s take a look at the current television landscape, where streaming TV (otherwise known as Connected TV) is leading the charge. Global streaming subscriptions are forecasted to more than double in size by 2025, as streaming services accelerate.
Q. What is the best way to promote a website between a TV campaign and programmatic campaigns and why?
A. TV campaign, 100%. Nowadays, television is considered programmatic advertising, and a digital channel in its own right – except with a lot of advantages that you wouldn’t find on other programmatic advertising (such as social and search).
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