Premium Subscription Channels Race to the Bottom (Line)
by Isabel Greenfield
6 Min Read
Answers to the top Connected TV questions found on Quora
2 Min Read
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Q. Does the over abundance of commercials destroy the continuity and enjoyment of TV programming for you?
A. It’s certainly reasonable for someone to be annoyed when they feel there are too many ads shown during their TV programming—47% of streamers think five or fewer ads during one show are reasonable.
Q. Have consumers hit their limit for how many streaming services they’re willing to pay for?
A. In some ways, yes. During the early days of CTV and streaming there were only a few options available for consumers to choose from, but the last couple of years has seen an explosion of platforms.
Q. How does Connected TV advertising work?
A. To advertise on Connected TV, you usually first have to find an ad platform or agency to partner with in order to get your campaigns live. Let’s walk through what it looks like when you work with MNTN.
Q. What online media channels are best to keep the attention of the customers?
A. While each online ad channel has its own benefits and should be considered when planning out your ad strategy, there are definitely a few that are better at holding customer attention.
Q. What is the best content for ad impressions?
A. There is no true “best” content for ad impressions, but there are definitely some ways to improve the chances that your target audience will engage and interact with your content.
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